Information System Management Mod 6

ISMG Chapter 4 Netflix Case Study

For this assignment, read Chapter 4 - “Netflix – The making of an e-commerce giant and the uncertain future of atoms to bits” from the ISMG book and answer the following questions. Please submit your file in a Word/PDF format only and name the file as: “Firstname_Lastname_ISDS705_Netflix_CS”.

1. Discuss all the components of IS (Hardware, Software, Data, People, and Process) in the context of Netflix as outlined in the case (in the context of the time period presented in the case) (Use the information in the case or refer to external sources to formulate your answer)..………………….………………………………...……………..…….25 points

2. The chapter presents Netflix’s (then) business model - utilizing the DVD-by-mail option and how it became a market leader. Describe how Netflix gained competitive advantage in a niche and novel market (at the time of the case) by using Porter’s five forces model. ……………………………………………………………………………………….....25 points

3. Today, Netflix is one of the leading online subscription based streaming service providers. But it is operating in a highly competitive market along with other streaming service providers like Apple, Disney Plus, Hulu, YouTube, Amazon Prime etc. Identify the ways in which Netflix is using or can use IS / IS based strategies to compete with these market players. Propose some steps that Netflix should take in order to maintain a dominant position in this market. …....................................................................25 points

Grading Notes:

1. To be considered for grading, you must submit your assignment in the stated file format only and follow the file naming conventions.

2. Each question carries 25 points, total points for this assignment - 75. 3. You must answer all the three questions and your answer must address all parts

of the question, for example in question 1 you need to discuss all the five components of IS. For question 2, you need to elaborate on the five forces discussed in the chapter and how they apply to this case.

4. Answers to each of the three questions must meet a minimum word count of 350 words.*

5. Include the word count for each answer (excluding references), 5 points per question will be deducted if the word count is not included in the submission.

6. Turnitin is enabled for this assignment and your Turnitin score for this assignment must be less than 7% (Higher Turnitin scores are unacceptable and points will be deducted for not meeting the Turnitin score threshold).

*References will not be counted in the word count, you can use any format MLA / APA.

• To prepare for this assignment, you may refer to Module 1 for a refresher on Porter’s Five Forces model. Additionally, review the supporting resources (videos, links) for this case study available on Moodle to prepare your answers.