Module 5 Assignment | Competitive Analysis

Module 5 Assignment | Competitive Analysis

Using the template in Module 5 Complete a competitor analysis for a competitor to the company

you have chosen for the goal assignment and the target audience assignment (it should be the

same company/brand). You ONLY need to turn in the Excel template. You ONLY need to find

one competitor. (There is room for 3, don't do three.) You must complete at least one social

media channel. If you cannot think of a competitor or that competitor has no social media, then

talk to me. We can figure it out together.

Strengths, weaknesses, opportunities, and threats come from the SWOT analysis. There is a

SWOT analysis template in this module, which you do not have to fill out, but you may. The

supplemental reading will explain how a SWOT is completed. For your final project, you will

be expected to include the Opportunities and Threats afforded by social media.

Content refers to what sort of content: Is it images, images + text, just text, a quiz, a contest? So

Content: Text vs. Image is exactly that, which is more prominent. Content 1,2,3 ... allows you to

list the sort of content and how often it is used. You only need to cover a couple of weeks.

Example: image only - product 5 times.

Promotional refers to the percentage of content that is strictly promotional ... ads, coupons etc.

Non-promotional material, which is what you usually use social media for, is brand awareness

and brand reputation. No overt mention of the product although it may be in the image. It just

isn't the whole point of the image. Use your best judgment.

Lecture: ADV4323 Module 5 Lecture