The Balanced Scorecard

Company's Mission: "We bake the best" The mission of the company would to bake best cookies by use of premium ingredients and also offering best customer’s services. The company would usually indulge in activities which would ensure that customers gets the best experience.

Focus of the Company

The other focus of the company will focus on quality. In order to realize this, we will have to use best ingredients in preparation of the cookies. The next move will be to have a focus on satisfying every market niche. The quality of products is the focus of the company in giving them the best ever experience.

Some of the reasons that the company might consider to use traditional brick and mortar storefront and not through e-commerce include:

1. The company only sell and bakes freshly made cookies. The cookies are not usually stored for a long period of time.

2. Since the company bakes at its signature stores in their kitchen, the sweet smell of the cookies are in a position to attract people in their stores.

The company is going to allow individuals to taste and choose the cookies. This is give them a good idea of what the customers are actually purchase from us. This is quite essential in attracting them since they already have a better knowhow of the products the company is selling in the market.

Customer will come back for more. This is quite crucial in earning more revenues in order to run the operations of the business.

Long-range goals, strategies and objectives

The plans for the company is to expand its operations. The company is planning to plan to open a second store more so in residential areas and community places which have a lot of kids. The company considers the kids to be the brand ambassadors. The company uses organic ingredients which means that it is in a position to get maximum feedback from the customers.

The name for the company that I would find to suite the company would be Bakers INN