Module4SLPAssignment.docx

Module 4 - SLP

PRINCIPLES OF STRATEGY

For this module’s SLP assignment, you will prepare a PowerPoint presentation that presents a strategic analysis based on the resource-based view of the firm. Be sure to review the background material, especially the material on the resource-based view, before beginning the assignment.

Resources image on the beach
Assignment

Consider the company where you currently work or a past employer or a prospective employer for whom you would like to work. If you choose a prospective employer, you will have to identify the company by name and do outside research to prepare your paper. The company I would like to use is Apple.

Address the following questions:

1. What are two resources, capabilities and/or core competencies that are unique to your company (identify and describe them) that you believe are a source of competitive advantage?

2. Are these resources heterogeneous and immobile in keeping with the resource-based view theory of the firm (see Jurevicius (2013)?

3. Why could these resources be the source of competitive advantage for your company (use the VBIR analysis as presented in the background readings (e.g., Jurevicius (2013))?

Your presentation should be at least six slides long (not counting title and reference pages) using at least two references from the background material and outside references as needed. Your presentation must include a voice over recording or speaker notes at the bottom of each slide in the notes section.

Keys to the Assignment

· Your presentation should be professionally prepared, as if you were making a presentation to your boss.

· PowerPoint presentations must include voice-overs or speaker notes.

· Explain your analysis using terminology and concepts introduced in this module.

· Include a title page and reference sheet with your assignment submission.

· Cite all sources and provide a reference list using APA format.

· Presentations should be edited and error-free.

· Submit your assignment to TLC by the due date for this module.

· For instruction on writing papers, citing sources, proper referencing, and so forth, use Trident University's  Student Guide to Writing a High-Quality Academic Paper.

SLP Assignment Expectations

Your paper will be evaluated using the criteria as stated in the SLP rubric. The following is a review of the rubric criteria:

Assignment-Driven: Does the paper fully address all aspects of the assignment? Is the assignment addressed accurately and precisely using sound logic? Does the paper meet minimum length requirements?

Critical Thinking: Does the paper demonstrate graduate-level analysis, in which information derived from multiple sources, expert opinions, and assumptions has been critically evaluated and synthesized in the formulation of a logical set of conclusions? Does the paper address the topic with sufficient depth of discussion and analysis?

Business Writing: Is the essay logical, well organized and well written? Are the grammar, spelling, and vocabulary appropriate for graduate-level work? Are section headings included? Are paraphrasing and synthesis of concepts the primary means of responding, or is justification/support instead conveyed through excessive use of direct quotations?

Effective Use of Information: Does the submission demonstrate that the student has read, understood, and can apply the background materials for the module? If required, has the student demonstrated effective research, as evidenced by student’s use of relevant and quality sources? Do additional sources used provide strong support for conclusions drawn, and do they help in shaping the overall paper?

Citing Sources: Does the student demonstrate understanding of APA Style of referencing, by inclusion of proper citations (for paraphrased text and direct quotations) as appropriate? Have all sources (e.g., references used from the Background page, the assignment readings, and outside research) been included, and are these properly cited? Have all sources cited in the paper been included on the References page?

Timeliness: Has the assignment been submitted to TLC (Trident’s learning management system) on or before the module’s due date?