Major paper 4

Overview  For Module 4 assignment you continue developing your marketing plan.  Retrieve your graded marketing plan from 

Module 3 assignment and rename as Module 4.  

Make corrections per the instructor.  Complete one section per the instructions.  

Outcomes 

1. Determine how sales promotion campaigns are developed and implemented. (A, B) 

2. Identify the major forms of direct and digital marketing. (A, B, G) 

3. Calculate costs in online marketing. (A, G) 

Instructions 

· Open the Word document Module 3 Assignment.LastName.FirstName 

· from Module 3 graded assignment. 

· Save the document with Module 4 Assignment.LastName.FirstName 

· Review Chapters 8, 12, Appendix 3, Appendix 2 –Marketing Plan 

· Complete section for your Product/Business: 

· Budgets - Chapters 8, 12, Appendix 3 

· Action Programs - Chapter 2 and 4 

· Controls - Chapter 2 and Appendix 2 

· Use as many marketing terms as possible and the concepts from the readings and ideas

· from the discussions. 

· Write the paper in APA format and in third person (use “the product will..”; avoid using I, we, etc.) 

· Save your completed paper as a document (either a .doc or a .rtf file) and submit it to this

·  folder by the due date listed in the Schedule