Financial data literacy 2000words

Module 3 The Digital Consumer 2018

1. Introduction

1.1 splash

2. The Digital Consumer

2.1 Module 3 Welcome Video

2.2 Overview

2.3 Loss Of Marketer Control - Title Slide

2.4 The Digital Revolution

2.5 Marketer Control is an Illusion

2.6 Consumer Control

2.7 IAB Tech & Change Video

2.8 Quote

2.9 Ted Baker

2.10 Change

2.11 Control

2.12 Consumer Control

2.13 Consumer Control

2.14 Consumer Control

2.15 Consumer Empowerment - Title Slide

2.16 Consumer Empowerment

2.17 Consumer Empowerment

2.18 Consumer Empowerment

2.19 Bloomberg Article

2.20 Change.org Video

2.21 Poll Question

2.22 Consumer empowerment has arisen because?

(Multiple Choice, 10 points, 1 attempt permitted)

2.23 Interactive Storytelling Video

2.24 Curators of Sweden

2.25 Brandt Article

2.26 The Digital Consumer - Interview with Nicole Cikarela

2.27 Audience Multiplicity - Title Slide

2.28 Audience Multiplicity - Part 1

2.29 Key Take-outs

2.30 To Do List

2.31 Digital Report Sample Questions

WATCH THE MODULE 3 EPISODE TO SEE THE DIGITAL REPORT QUESTIONS AND TO ACCESS THE RELATED READINGS

2.32 References