MKT501 -SLP3
DISTRIBUTION & MARKETING PLAN
Discussion
The Behavioral Consequences of Service Quality https://www.researchgate.net/profile/Valarie_Zeithaml/publication/248768479_The_Behavioral_Consequences_of_Service_Quality/links/543d1f660cf20af5cfbfacea/The-Behavioral-Consequences-of-Service-Quality.pdf
The Advantages of a Product Differentiation Strategy http://smallbusiness.chron.com/advantages-product-differentiation-strategy-17691.html
Service Quality Differentiation Competitive Strategies http://smallbusiness.chron.com/service-quality-differentiation-competitive-strategies-72197.html
Distribution channels http://www.marketingmo.com/strategic-planning/how-to-develop-your-distribution-channels/
Channel Management And Physical Distribution http://www.fao.org/docrep/004/w3240e/W3240E09.htm
Case
Chapter 11: Integrated Marketing Communications and the Changing Media Landscape https://open.lib.umn.edu/principlesmarketing/part/chapter-11-integrated-marketing-communications-and-the-changing-media-landscape/
Marketing Week: Measuring Marketing Effectiveness https://www.marketingweek.com/focus/marketing-effectiveness/
SLP
Market Segmentation Using Facebook Ads http://www.matchnode.com/blog/market-segmentation-using-facebook/
“The Power of Content Marketing” – Jon Wuebben http://www.marketingjournal.org/the-power-of-content-marketing-jon-wuebben/
“Social Media: Considerations for B2C vs. B2B” – Frank Grillo http://www.marketingjournal.org/social-media-considerations-for-b2c-vs-b2b-frank-grillo/
Internet Marketing https://www.consumerpsychologist.com/intro_Internet_Marketing.html
23 Proven Ways To Drive Traffic To Your Website https://www.forbes.com/sites/robertadams/2017/04/10/23-proven-ways-to-drive-traffic-to-your-website/#34c276602654
Forbes: Social Media Marketing https://www.entrepreneur.com/topic/social-media-marketing