Module 2-1 Case Study

Module 2-1 Paper

Burberry Case Study

Overview

In this paper, you will evaluate actions taken by a luxury retailer that had a negative environmental impact, and you will discuss how it may have changed their sense of purpose.

Prompt

First, read the case study “Balancing Exclusivity and Sustainability in the Fashion Industry: #Burnberry.” Then, write a 2- to 4-page paper that responds to the following prompts:

· How would you evaluate the following actions by Burberry?

1. Destroying its stock

2. Reporting on its actions

· Discuss the importance of Burberry’s leadership to evolve its sense of purpose: the “why” of its business.

What to Submit

Your paper should be 2 to 4 pages in length (not including the cover page and reference page) and should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to a discipline-appropriate citation method, APA. Limit 3 sources.