A customer’s perspective on the influence of Artificial Intelligence on brand

Aim and Objective

The aim of this study is to determine the influence of Artificial Intelligence on brand from a customer’s perspective. The objectives are:

1.To establish customer awareness of AI

2.To establish the link customer’s perceive between Ai and the brand

3.To make recommendations on how AI can be used by companies to influence customer perceptions of the brand

participants

25 participants would be selected in this case. The research would conduct two set of structured interviews that 20 customer participants contain.Customer respondents and manager respondents will be chosen. Getting the customer attitude plays an important part in understand the demand within the market and the contributions that the study makes towards the basic operations of the company and the importance of the entire process to the operations of the company. Manager participants will been chosen in companies that use/will use artificial intelligence would be selected appropriately to determine the appropriate direction that the research would rake. In this case, focusing on corporations would play an important role in this case.All customer participants should age 18-45. The participants should be chosen in big cities of China(e.g Beijing, Shanghai and Guangzhou). Their occupation should related to fashion and high technology. Their income range should beyond average income.

Participants will be chosen by internet, and recruitment information will public on fengniao website which is a popular survey website in China that users contains companies employees, teachers, online shopping users and so on. Participants need to achieve a survey (e.g their age, occupation and so on) to guarantee they are target group. Manager participants will be chosen in companies which are adopting or will adopt.Online investigation will be used to figure out which company should be chosen.

question list

The questions that would be asked to customers

What do you know about Artificial intelligence?

In what ways has Artificial intelligence affected you?

Are there any ways in which Artificial intelligence makes your life

more complicated

more simple

please explain the reason.

What do you expect from Artificial intelligence?

What brands do you know that use Artificial intelligence? A.Do you believe that it delivers better services, please explain the reason. B.or you believe that it delivers a worse service, please explain the reason. C.In which part, the use of AI by this brand affected your perceptions of this brand?

In what ways do you think that Artificial intelligence service is different from human service?

What characteristics will help the brand?

Will you be loyal to the brand, if they provide Artificial intelligence? A.If yes, what is your exception from brand Artificial intelligence service? B.If not, please explain the reason.

Do have any other concern about brand Artificial intelligence service?

Question for managers

Has your brand provided an Artificial intelligence service? A.If not, please explain the reason. B.If yes, when did the company begin using artificial intelligence?

Has the service helped the brand and company? A.If yes, in which aspect? B.If not, will you improve it ?

How long did Artificial intelligence take for the brand to adopt? A.During this time, did you have any difficulties?

If your brand has not adopted Artificial intelligence service, will you offer the service in the future? A.If no, please explain the reason. B.If yes, what is your exception aboutArtificial intelligence service

In which way that the AI is important for the brand?please explain the reason. A.improved brand image within the market B.other brand improvement?

What is the future of AI to the brand?

Can Artificial intelligence be associated with the changes that the company has made?

How do your customers perceive about Artificial intelligence service?

Has the brand improved Artificial intelligence service based on customers opinion?

Do have any other concern about brand Artificial intelligence service?