Marketing
Name: MKT 351 Summer II 2019
1
Marketing Plan
1. Executive Summary:
a. To summarize my strength, I will say that I am fully prepared for corporate America. To
summarize my weakness, I will say that I need to ascertain more skills. To summarize
the strength of my competition, I will say that higher standards are their greatest
strength. To summarize the weakness of my competition, I will say that the industry is
moreso looking to diversify its occupational populace. To summarize the strength of my
industry, I will have to point out the exceedingly high demand for occupational
placement. To summarize the weakness of my industry, I will say that the economic
standing in the US is detrimental to the success of the industry as well as the
progression of its other weaknesses and threats.
2. Introduction:
a. Hello. I am __________. However, I commonly go by the alias of “XXXX”. I am currently
a Junior attending Jackson State University. I am a double major in Finance and
Accounting, vying to attain my Bachelor’s degree. I hail from Horn Lake, MS, but I
currently live in Memphis, TN. I am a military veteran, who has traveled abroad several
times, and I have traveled all over the US. I consider myself fully prepared to engage in
corporate America upon graduation.
Name: MKT 351 Summer II 2019
2
3. SWOT Analysis:
MYSELF
STRENGTH
# Item General Marketing Management Process R&D
Completed multiple internships
X X X X X
Study abroad experience
X X X X X
Military veteran X X X X X
WEAKNESS
# Item General Marketing Management Process R&D
Tendency to procrastinate
X X X X X
Hesitant to voice opinion
X X X X X
May overexert myself
X X X X X
OPPORTUNITY
# Item General Marketing Management Process R&D
Minority Population X X X X X
GPA Requirement X X X X X
Corporate America experience
X X X X X
THREAT
# Item General Marketing Management Process R&D
Particular skills X X X X X
Bi-Lingual X X X X X
Certification requirement
X X X X X
Name: MKT 351 Summer II 2019
3
COMPETITION
STRENGTH
# Item General Marketing Management Process R&D
Better Education X X X X X
Family Status X
Higher Standards X X X X X
WEAKNESS
# Item General Marketing Management Process R&D
Non-Minority Population
X X X X X
Social Diversity X X X X X
Internal Competition
X X X X X
OPPORTUNITY
# Item General Marketing Management Process R&D
Prejudice X X X X X
Place of Residence X X X X X
College Attendance X
THREAT
# Item General Marketing Management Process R&D
Minority Population X X X X X
Diversity X X X X X
Place of Origin X X X X X
INDUSTRY
STRENGTH
# Item General Marketing Management Process R&D
Learning Curve X X X X X
Stability X X X X X
Government Support
X X X X X
Name: MKT 351 Summer II2019
4
WEAKNESS
# Item General Marketing Management Process R&D
Occupational Demand
X X X X X
Salary Demand X X X X X
Workload Demand X X X X X
OPPORTUNITY
# Item General Marketing Management Process R&D
Increased Business Creation
X X X X X
Increased Partnerships
X X X X X
Turnover Rate X X X X X
THREAT
# Item General Marketing Management Process R&D
Place of Business X
Turnover Rate X X X X X
Economic Standing X X X X X
SWOT Matrix Quantification: MYSELF
STRENGTHS M I R OPPORTUNITIES M I R
Strength 1 3 3 9 Opportunity 1 3 3 9
Strength 2 3 3 9 Opportunity 2 3 2 6
Strength 3 3 3 9 Opportunity 3 3 3 9
Total (Add Rs only)
27 Total (Add Rs only)
24
WEAKNESSES M I R THREATS M I R
Weakness 1 -2 2 -4 Threats 1 -3 2 -6
Weakness 2 -2 2 -4 Threats 2 -1 1 -1
Weakness 3 -2 2 -4 Threats 3 -3 2 -6
Total (Add Rs only)
-12 Total (Add Rs only)
-13
Strength + Weakness = 27 + (-12) = 15
Opportunity +Threat = 24 + (-13) = 11
Name: MKT 351 Summer II 2019
5
OPPORTUNITY
THREAT
SWOT Matrix Quantification: COMPETITION
STRENGTHS M I R OPPORTUNITIES M I R
Strength 1 3 2 6 Opportunity 1 3 3 9
Strength 2 1 1 4 Opportunity 2 3 1 3
Strength 3 2 1 2 Opportunity 3 3 2 6
Total (Add Rs only)
12 Total (Add Rs only)
18
WEAKNESSES M I R THREATS M I R
Weakness 1 -3 3 -9 Threats 1 -3 3 -9
Weakness 2 -3 3 -9 Threats 2 -3 3 -9
Weakness 3 -3 2 -6 Threats 3 -3 3 -9
Total (Add Rs only)
-24 Total (Add Rs only)
-27
Strength + Weakness = 12 + (-24) = -12
Opportunity +Threat = 18 + (-27) = -9
II. I. I am here
III. VI.
Name: MKT 351 Summer II 2019
6
OPPORTUNITY
THREAT
SWOT Matrix Quantification: INDUSTRY
STRENGTHS M I R OPPORTUNITIES M I R
Strength 1 3 3 9 Opportunity 1 3 3 9
Strength 2 3 3 9 Opportunity 2 3 3 9
Strength 3 3 3 9 Opportunity 3 3 3 9
Total (Add Rs only)
27 Total (Add Rs only)
27
WEAKNESSES M I R THREATS M I R
Weakness 1 -3 2 -6 Threats 1 -2 2 -4
Weakness 2 -3 3 -9 Threats 2 -3 3 -9
Weakness 3 -3 3 -9 Threats 3 -3 3 -9
Total (Add Rs only)
-24 Total (Add Rs only)
-22
Strength + Weakness = 27 + (-24) = 3
Opportunity +Threat = 27 + (-22) = 4
II. I.
III. They are
here VI.
Name: MKT 351 Summer II 2019
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OPPORTUNITY
THREAT
Results:
Myself: Quadrant I
Competition: Quadrant III
Industry: Quadrant 1
Final SWOT Matrix Quantification: MYSELF
STRENGTHS M I R OPPORTUNITIES M I R
Strength 1 3 3 9 Opportunity 1 3 3 9
Strength 2 3 3 9 Opportunity 2 3 2 6
Strength 3 3 3 9 Opportunity 3 3 3 9
Strength 4 3 3 9 Opportunity 4 3 3 9
Strength 5 3 3 9 Opportunity 5 3 3 9
Strength 6 3 2 6 Opportunity 6 3 3 9
Strength 7 3 2 6 Opportunity 7 2 2 4
Strength 8 3 3 9 Opportunity 8 3 3 9
Strength 9 3 3 9 Opportunity 9 3 3 9
Total (Add Rs only)
75 Total (Add Rs only)
73
II. I. It is here
III. VI.
Name: MKT 351 Summer II 2019
8
WEAKNESSES M I R THREATS M I R
Weakness 1 -2 2 -4 Threats 1 -3 2 -6
Weakness 2 -2 2 -4 Threats 2 -1 1 -1
Weakness 3 -2 2 -4 Threats 3 -3 2 -6
Weakness 4 -3 2 -6 Threats 4 -3 3 -9
Weakness 5 -1 1 -4 Threats 5 -3 1 -3
Weakness 6 -2 1 -2 Threats 6 -3 2 -6
Weakness 7 -3 3 -9 Threats 7 -3 3 -9
Weakness 8 -3 3 -9 Threats 8 -3 3 -9
Weakness 9 -3 3 -9 Threats 9 -3 3 -9
Total (Add Rs only)
-51 Total (Add Rs only)
-58
Strength + Weakness = 75 + (-51) = 24
Opportunity +Threat = 73 + (-58) = 15
OPPORTUNITY
THREAT
II. I. I am here
III. VI.
Name: MKT 351 Summer II 2019
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Results:
Myself (Final): Quadrant I
4. Critical Issues:
a. CI = W + T = (-51) + (-58) = -109
5. Eliminating Weaknesses:
a. Tendency to procrastinate: I am prone to procrastinate and end up stressed with
overflows of work to complete in a short time. To fix this, I will implement a schedule to
help complete the workload, and I will be disciplined enough to adhere to it.
b. Hesitant to voice opinion: In group conversations/debates, I am hesitant to voice my
own opinion on the matter that is being discussed. To fix this, I will start to voice my
concerns and advice on subjects more openly.
c. May overexert myself: I sometimes find myself taking on more work than I can handle. I
like to help people at the risk of hurting myself. To fix this, I will work to prioritize and
recognize my work threshold.
d. Better Education: There are many who come from high schools and colleges that are
more prestigious and provide better education than my own. To curtail this, I will work
to study and retain the knowledge given to me so that I will be able to articulate it
better than my peers will.
e. Family Status: There are many who have come from families/households ingrained in a
successful mindset. To overcome this, I will use the knowledge and drive that I have
received from successful people to develop myself into a person who exhibits success
despite my lower family status.
Name: MKT 351 Summer II 2019
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f. Higher Standards: In coincidence with the weakness of Family Status, there are those
who are raised with higher standards than myself, based on birth and where they come
from. To best this, I will keep elevating my own standards far beyond the expectations
of those around me.
g. Learning Curve: Although this is a strength for the Industry, the learning curve provided
by the industry is a guarantee for me that I will have the best and most innovative, up-to-
date knowledge and training available.
h. Stability: Although this is a strength for the Industry, the stability of the industry
illustrates the consistency to keep a job. Therein, I there is a very slim chance that I will
ever have to fret job loss.
i. Government Support: Although this is a strength for the Industry, the government
supports the industry, for my occupation, because it plays a substantial part in the US
economy. Therein, that means that the industry will be retained and continue to grow
well past my lifetime.
6. Eliminating Threats:
a. Particular skills: Many occupations require specific skills that are unlearned to me. To
curtail this, I will pick up as many skills as I can in the required field and additional fields
to better increase my standing.
b. Bi-Lingual: Many of my competitors are competent in more than one language. To
overcome this, I will become proficient in more than two other languages
Name: MKT 351 Summer II 2019
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c. Certification requirement: Many occupational professions require you to have a
certification of qualification in order to obtain the job. However, there are some cases
where one is still able to get the position without having a certification, and the entity
will help you attain the certification later. Other than that, I will simply have to apply for
a position that I qualify for without the certification.
d. Prejudice: It is quite known that many hold prejudice against people of other origin than
themselves. This can be quite detrimental to my occupational search. Unfortunately,
there is nothing that I can do to curtail this except to make sure that my qualifications
and skills set are far above the average applicants.
e. Place of Residence: A place of residence can greatly affect your occupational chances.
For instance, if you live in a big city, the chances for getting a good occupation are
dramatically increased as compared to a rural city. To prevail over this, I will be sure to
attain a job and move to a large, upcoming city after graduation.
f. College Attendance: While searching for internships, I noted that many internships
were created specifically with the qualification that you had to be attending a certain
university to be considered for the position. Therein, there is nothing that I can do to
upend this except to apply to another that I meet the criteria for.
g. Increased Business Creation: Although this is an opportunity for the Industry, increased
business creation adds to the demand for occupational placement, which is a plus for
myself.
h. Increased Partnerships: Although this is an opportunity for the Industry, this also adds
to the demand for occupational placement, therein giving myself another upturn.
Name: MKT 351 Summer II 2019
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i. Turnover Rate: Although this is an opportunity for the Industry, the increased turnover
rate drastically increased the demand for occupational placement, granting myself yet
another gain.