Marketing Discussion question

Choose an airline or an aircraft manufacturer using online, social media, and/or mobile marketing. If you happen to work for one, interview one of the employees involved in online/social media/mobile marketing. Otherwise, research (i.e. by analyzing the airline or  aircraft  manufacturer’s mobile marketing efforts via public and other available sources) to learn how the business uses these  marketing  activities and discuss their satisfaction with them.

Instructions

1. Develop a response which describes mobile marketing in general and its advantages and disadvantages. Prepare your response as if you were to present it to an aviation industry representative. Include examples of mobile marketing success stories and connect them to your chosen airline/aircraft manufacturer; how your chosen business could use mobile marketing and benefit more from it.  Post your response on this discussion board.

After making your initial posting on the fourth day of the module at the latest, review the  FTC’s guidelines (Links to an external site.)Links to an external site.  on disclosure in online, social media, and mobile advertisements and be sure to comment on at least two other postings from the following perspective:

2. Will the FTC’s requirements regarding ads and endorsers make Twitter less effective as an advertising medium for the aviation industry (for example your chosen airline/aircraft manufacturer)?