LOG Case and SLP 3-4

Provide a general overview of CRM (1/2 page) research required

Academic view: CRM in SCM

Present a well-balanced academic discussion on the importance of CRM in SCM. It may be a general in nature or focused on a specific industry that complements your career goals or experience. (1 page) You must use at least two articles from the Trident Library databases for this section of the case.

Industry professionals: CRM in SCM

Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” for Meets Assignment Requirements, Critical Thinking, Use of Sources and Mechanics on the grading rubric. The paper should be written in third person; this means words like “I”, “we”, and “you” are not appropriate. Refer to yourself in third-person as “manager” or you can write about what the “project team” will do, rather than saying “I” and “we.”

Conclusion

This is your 2-3 sentence conclusion. Remember this is the last thing your reader will hear. Your submission will include:

· Trident University International’s cover page

· The body of the paper will be 3-pages with APA citations (2-3 sentence introduction, 3- page body, and 2-3 sentence conclusion)

· The alphabetized reference list page in APA format

References

This listing should be in alphabetical order. Below are a few examples of reference list entries. The following list needs to be removed before you submit the paper.

Journal in online library (be sure that you give the specific library database for journal articles that you have retrieved from the library, e.g., Proquest, EBSCO – Academic Search Complete, EBSCO – Business Source Complete, IBISWorld, etc.):

Last name, Initials. (yyyy of journal volume). Title of article. Title of Journal, volume

number,(issue number), pages. Retrieved from [insert name of library database]

Example:

Borgerson, J. L., Schroeder, J. E., Escudero Magnusson, M., & Magnusson, F. (2009).

Corporate communication, ethics, and operational identity: A case study of Benetton. Business Ethics: A European Review, 18(3), 209-223. Retrieved from Proquest.

Book in online library:

Last name, Initials. (yyyy published). Book title. Retrieved from [insert name of library

database]

Example:

Johnson, R. A. (2009). Helping really fat dogs. Retrieved from EBSCO eBook Collection.

Newspaper in online library:

Author last name, first initial. (YYYY, MM DD). Name of article. Title of Newspaper,

pages. Retrieved from [name of library database].

Example:

Dee, J. (2007, December 23). A toy maker’s conscience. New York Times Magazine, 34-39.

Retrieved from EBSCO – Academic Source Complete.

Websites

APA end reference for a website – with author:

Author. (Year [use n.d. if not given]). Article or page title.