Literature Review
MKW2500 - Assignment 1 [Information and requirements]
Details of Task: This assignment aims to provide the opportunity to students so that they will acquire knowledge, skills and values from the research activity that they involve for this assignment. Students are required to perform the literature review on the retail marketing topic assigned to them and synthesize their review in a report format.
The topic for this assignment is Retail Competition in Fashion Industry and How it is Affected due to the COVID-19 Pandemic
A template of the worksheet of literature review will also be provided to students as a guideline to perform the literature review. Students are required to attach this worksheet together with the written report.
The following format is recommended for presenting this assignment:
Title page for the assignment
Introduction of the topic
Synthesis of the reviewed literature
Conclusion
References
Appendix :
Worksheet of the literature review
The marking rubric for this assignment is available on the Moodle site.
Word limit: 2500 words (This word limit does not include the title page, references and appendix).
Submission details: The following guidelines will assist you in completion and submission of the assignments:
1. Submit only one assignment report in pdf file.
2. Assignments must be typed in 1.5 space using Times New Roman or Arial in a font size of 12 points. Please keep adequate margins on all sides.
3. Your assignment must be done using the APA referencing style.
4. It is the student’s responsibility to submit the assignment on the due date. Your lecturer will provide details on how to submit your assignment.
You are expected to prepare and present your work in a professional manner. Attention to basic elements of expression – spelling, punctuation, and grammar is essential.
Allocation of Marks:
|
Components |
Percentage (%) |
|
Introduction |
20 |
|
Synthesis of the reviewed literature |
40 |
|
Conclusion |
5 |
|
References |
10 |
|
Worksheet of the literature review |
20 |
|
Organization of the report |
5 |
|
Total : |
100 |