work 3

Date submitted

Introduction (note this is not bold)

Re-introduce your company you shared in Part A/B.

Next, describe or list the feedback you received on Part B of your marketing plan. Explain how you will use the feedback to improve your plan.

Lastly, review what you will share; pricing and distribution strategy; integrated marketing communications; plan, public relations, sales promotion, and personal selling plan; competitive analysis; online and direct marketing plan; and social responsibility/cause related marketing plan.

Pricing, and Distribution Strategy

Develop the company’s pricing and distribution strategy. Suggestion, use elements from Discussion Week 7 to help you with this section.

Write an introduction here. Minimum of three sentences.

Pricing Strategy

Text starts here (pricing strategy should be in comparison to your competition – example, do you plan to do a penetration or skim strategy? Relate this to your readings and learnings from textbook).

Distribution Strategy

Text starts here (discuss how customers will buy, are you multi-channel? Omnichannel? What is your logistics and supply chain management strategy (i.e., who are your vendors and how will you interact with them, will you use wholesalers, will you have dealers/retailers)? Do not confuse the way you market to a customer as a distribution channel. Distribution is how a customer will buy, i.e., the path to purchase; it is not advertising. Distribution strategy is your route to market. Are you online, brick-and-mortar, reselling to retailers, using wholesalers, what is your supply chain management, vendors?

Integrated Marketing Communications

Develop the integrated marketing communications plan most relevant for your product / service and audience. This section has many points, be thorough.

Message Strategy

Develop your message strategy. How do you plan to be consistent with your traditional and social media choices?

Media Strategy

Develop your media strategy. What are your media choices and how will you use them. What is your rationale for your choices and why are they relevant to your target market.

Public Relations, Sales Promotion, and Personal Selling Plan

Develop your public relations, sales promotion, and personal selling plan most relevant for your product / service and audience. Introduction of this section here; minimum three sentences.

Public Relations Plan

Text here. Think about how you can use press releases on new product introductions or news to share with the public.

Sales Promotion Plan

Text here. Most familiar uses of sales promotions are couponing, rebates, loyalty programs, tier pricing, etc.

Personal Selling Plan

Text here. Will you have outside sales representatives, inside sales representatives, telemarketing, customer service, live chats? Include any direct communication plans you will have.

Online and Direct Marketing Plan

Develop your online and direct marketing plan most relevant for your product / service and audience. How will these media tools be used to influence your target audience. This is a good section to use references to speak to the validity and choice of your social media choices (i.e., use an academic resource that shares their research on demographics and metrics of the use of Facebook. For example, Facebook has xxx number of followers that are between the age xx and xx with income level of xx –xx, and like to share xxxx --- then cite/reference the source).

Social Responsibility Plan

Develop your social responsibility / cause related marketing plan most relevant for your product / service and audience. What is your contribution to the community?

Conclusion

Summarize the plan to this point (minimum of three sentences) and you should not include any new thoughts (just summary).

References (note this is centered and not bold and on a separate page)

Use at least three (3) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Newspapers, magazines, and other Websites do not qualify as academic resources. Quality references are peer-reviewed, scholarly journal published in the last 5 years. A good way to incorporate is by using Journal of Marketing for your theories and consumer behavior observations.

Listing your references without applying them in your text (citations) is not acceptable!!! See proper formatting in APA hints on page 6 of this document.

Tips and APA Formatting (delete this from your paper)

Below are tips and notes to guide you writing an APA paper. Use this information as a reference and ask if you have any questions.

Tips and Notes:

1. NEVER plagiarize: Plagiarism: act of using someone else’s ideas, words, figures, unique approach, or specific reasoning without giving appropriate credit.

2. Always include an introduction for your Heading 1 topic (example: Environmental Analysis) to explain to the readers what they learn in the section you are introducing.

3. Paragraphs should be complete, such as a minimum of three sentences:

a. “Put only one main idea per paragraph.

b. Aim for three to five or more sentences per paragraph.

c. Include on each page about two handwritten or three typed paragraphs.

d. Make your paragraphs proportional to your paper. Since paragraphs do less work in short papers, have short paragraphs for short papers and longer paragraphs for longer papers.