ree
International Marketing Reflection Paper Instructions
PART 1
The reflection assignment is a seven-eight-page paper-based knowledge gained in the course. One topic is selected by the student from the following topics: Cultural Environments of Global Markets, Global Market Opportunities, and Global Market Strategies. The topic is then illustrated using a current event article from a credible trade source (i.e. Wall Stree Journal, etc.). Then, the student will connect the relevance of the topic area selected to a minimum of eight (8) scholarly peer-reviewed journal sources.
The paper should follow a simple format including: Introduction, Topic Definition, Event Description, Analysis of Sources (compare and contrast viewpoints from journals), and Opinion (last paragraph – what do you think...).
The body of the paper needs to be at least 7 full pages in length (not including title page and reference page). The written work must strictly follow APA format and exhibit critical thinking commensurate with undergraduate higher education.
PART 2
Manipulation assignment
In this assignment you have to analyze Kim Jung Un. Your job is to research him over the INTERNET using EBSCO and other on-line resources available through Amberton’s library. See the Writie and Plagiarism Guidelines for the course. Then answer the following questions. Write out the following Questions and then address them one at a time.
1. Who is Kim Jung Un? (Answer the following questions.)
1. What is his background?
1. How did he come to power?
1. Describe his character.
1. Describe what communication strategies he uses maintain power.
1. Analyze his communication with world leaders and his citizens.
1. Do you think he is evil? Why or why not?
1. Do you think he will use nuclear weapons against the world? Why or why not?
1. Write your own personal code of ethics.
A Turn-It-Score of more than 20% will results in a 0 for this paper.
Document this paper with the APA format. See the Writing and Plagiarism Guidelines for the course. Write out the questions and then answer them completely. This assignment also requires outside research. This paper should be at least 7-8 pages. Write the questions out completely and then answer them one at a time. The first part of the rubric will be used to grade the research portion and the last section will grade your personal code of ethics.
Information Literacy Rubric
|
|
Excellent (3) |
Acceptable (2) |
Unacceptable (1) |
|
Determine the Extent of Information Needed |
Selects 10-12 credible sources on the topic. The sources selected would be deemed to be accurate and reliable. |
Selects 8-9 appropriate sources on the topic.
|
Selects 7 or fewer
|
|
Access the Needed Information |
The material selected covers both the depth and breadth of the topic.
|
Some of the relevant material is either missing or lacking in depth development
|
The material selected only provides a shallow
|
|
Evaluate Information and its Sources Critically |
Is able to evaluate the information to determine the character and the strategies of the manipulator.
|
Uses to the material to analyze the manipulator
|
Has difficulty identifying and evaluating the information to answer the questions.
|
|
Use Information Effectively to Accomplish a Specific Purpose |
Clearly presents that analysis so that it is easily understood. The discussion is logical and complete.
|
Presents the material clearly. Some of the areas may lack development.
|
The material is difficult to follow.
|
|
Access and Use Information Ethically and Legally |
APA format is used accurately and consistently. Paper reflects good grammar, spelling, and writing technique. The Turn-It-In plagiarism score is less than 15%. |
APA format is used accurately most of the time. Paper reflects good grammar, spelling and writing technique. |
APA format is not used to an acceptable level. Paper may include grammar, spelling or writing technique problems. |
|
Code of Ethics |
Presents a well- developed code ethics that includes how he would and would not use persuasion. This code of ethics should include guidelines applicable to business and to personal life. |
Presents a code of ethics that is well developed. |
Does not present a well-developed code of ethics. |