Marketing assignment, final project
Assignment Feedback
Assignment Title: Advertising and Sales Promotion campaign for one André Balazs property
Faculty Responsible: Joe Di Donna
Program: BBA7 Semester: 2018.02
Course Name: Integrated Marketing Communications Course Number: MKT 5281
Student Name: Student Number:
Equivalent to 35% of final grade
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Assessed Tasks (from Assignment Outline) |
Mark /100 |
Weighting % |
Weighted total |
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Research/Theories about advertising and sales promotions |
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45 |
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Practical implementation of your advertising & sales promotion campaign |
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35 |
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Referencing |
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10 |
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Appropriate English |
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10 |
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TOTAL |
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100% |
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|
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Over 91% |
90% – 86% |
85% – 81% |
80% – 76% |
75% – 71% |
70% – 65% |
64% - 60% |
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Written work |
Exceptional |
Distinguished, extensive reading and authoritative grasp of concepts |
Greater insight and originality |
Sound understanding of concepts with analysis, wide range of sources, structured work |
Greater analysis and insight with range of methods |
Accurate with some analysis
|
Basic Pass |
General Comments / Details of Fail:
Overall Grade:
All grades are conditional until ratified by the Progression/ Awards Board.