Case 7.2

Global Warming and Climate Change 

Delores Jones 

MKT 635 Marketing Research  

Dr. Jeffrey Kimmel 

January 14, 2019 

Global Warming and Climate Change 

Sources of Information in Marketing Research Outline of the Topics Covered In Climate Change Articles Greenhouse gas as the major cause of climate change Impacts of climate change on national security Drought and climate change Human activities that cause climate change Air pollution is the leading cause of climate change Industrial affluent contribution to climate change Climate change as the major cause of floods Causes of anthropogenic climate change Evaluation of the Sources Not all sources that are published on climate change are scholarly materials rather provide academic information.  

This paper used three sources to review climate change topics to create a good understanding. The sources that were used include the following: Ostrom, (2012). Nested externalities and polycentric institutions: must we wait for global solutions to climate change before taking actions at other scales? Economic theory, 49 (2), 353-369. Chakraborty, & Newton, (2011). Climate change, plant diseases and food security: an overview. Plant Pathology, 60(1), 2-14. Wise, R. M., Fazey, I., Smith, M. S., Park, S. E., Eakin, H. C., Van Garderen, E. A., & Campbell, B. (2014). Reconceptualizing adaptation to climate change as part of pathways of change and response. Global Environmental Change, 28, 325-336. The trustworthy of the above articles was proven based on different characteristics.  

To begin with, all the above articles are peer-reviewed articles and are therefore satisfied academic rather scholarly articles. They are published in reliable journals with long history of reliability (Elsevier, Springer and Wiley online library) (Moore, 2015). All the three sources were structured in a scholarly way with all the components of a research paper included. The authors of the articles have a well-crafted abstract that tell the reader of what is contained in the paper. The methodology used to collect data for the paper is reliable and the collection of data is guided by well-structured research questions and hypothesis. All the articles rely on primary data to complete the study. The authors present their findings in academic manner and discuss them in detail before concluding the paper (Moore, 2015).  

The authors of the articles also present recommendations for future studies to explore the topics in different perspectives. The authors present delimitations and limitations of their respective articles, which make the findings of the paper valid, trustworthy and reliable. Trustworthy of the Source of Information Used in Research Sometimes, organizations and scholars may decide to use secondary data when conducting their research. This is common among business organizations that want to understand trends in their industry swiftly. Not all sources of information that contain business data are genuine rather contain scholarly information. In this essence, it is true that some sources are not scholarly sources and therefore contain information that is not proven.  

Trustworthy of a source of secondary data can be determined by looking at different elements of the paper. One, it can be proven by determining the source of the paper (Walker & Mullins, 2011). Whether it is a journal article or a news article. Most of the news articles are full of opinion and less factual which make them not trustworthy. Secondly, the authors of the article can also prove whether it is trustworthy or not. The other characteristic is the structure of the paper and the method that was used to collect data that was used to synthesize the findings of the paper can be used to determine the trustworthiness of the article. In the case at hand, Nick Thomas can get reliable information on the attitude of car consumers towards climate change from different sources. Some of the sources include environmental convention statics and reports. Reliable sources can also be extracted from articles that have been published in different environmental and economic journals such as LexisNexis academic, which is a trustworthy database in United States (Walker & Mullins, 2011). Nick can also get information from environmental and business periodicals business directories, articles such as those published on ProQuest and other reliable journals, encyclopedia among other reliable sources (Moore, 2015). Nick will be able to get the most reliable information from these sources as they contain articles that are factual because they are research paper and therefore have reliable, valid and trustworthy information that Nick will require.  

References

Chakraborty, S., & Newton, A. C. (2011). Climate change, plant diseases and food security: an overview. Plant Pathology, 60(1), 2-14.  

Moore, G. F., Audrey, S., Barker, M., Bond, L., Bonell, C., Hardeman, W., ... & Baird, J. (2015). Process evaluation of complex interventions: Medical Research Council guidance. bmj, 350, h1258.  

Ostrom, E. (2012). Nested externalities and polycentric institutions: must we wait for global solutions to climate change before taking actions at other scales?. Economic theory, 49(2), 353-369.  

Walker, O. C., & Mullins, J. W. (2011). Marketing strategy: a decision-focused approach.  

Wise, R. M., Fazey, I., Smith, M. S., Park, S. E., Eakin, H. C., Van Garderen, E. A., & Campbell, B. (2014). Reconceptualizing adaptation to climate change as part of pathways of change and response. Global Environmental Change, 28, 325-336.

e, 28, 325-336.