MKT 500

lenci104
MKT500Assignment1.docx

SAFE & SOUND SAFE HOUSE

Safe & Sound Safe House

Antoinette Scott

MKT 500

Dr. Alexander Onukwugha

January 24, 2019

Introduction

Safe & Sound Safe House is a safe house for women and children in desperate need of secret housing and shelter from their oppressor. We are a nonprofit organization located in Washington, D.C. Safe &Sound is a 501 © 3 funded by grants, donations, as well as locally and federally funded. Our company was established in 2006. We are a 16-unit apartment building housing two families per unit. We have a childcare facility in the basement of our facility, which facilitates infants from 6 weeks to 4 years of age. Safe & Sound provides immediate job placement, job training, social skills, resume writing, cooking classes, facility house etiquette and much more to every client who we accept into our program. Each unit is fully furnished with beds, bedding, dressers, sofa, loveseat and a dinette kitchen set. Each unit has a kitchen and each kitchen has an electric stove/oven, microwave and adequate pots, pans and dishware to include silverware. Each unit also has one washing machine and one dryer. We have a 30-day occupancy turn around. An occupancy may be extended depending on the individual needs of the client. Safe & Sound has strong ties in the community and is equipped to receive women and children who come to us with literally no money, food or clothes. We provide vouchers for food, clothing and childcare upon arrival. We also provide transportation and or travel vouchers. We are an anonymous organization and therefore can only be contacted via authorized social service centers, authorized churches or an authorized social worker who are employed by our organization.

Mission

Our Mission at Safe & Sound is to provide an anonymous, safe, clean and therapeutic environment to women and children who are in desperate need of immediate housing. We are committed to being a dynamic service to our clients by aiding them with the resources and tools they need to start a new life. There is no time to waste. Safe & Sound has a fully staffed professional team who are experienced in various areas of trauma, abuse, neglect, employment, engagement and integration back into the community and workforce. Our staff welcomes every client with open arms and aids them with getting their lives back on track, while tearing down the stereotypes of all negativity, self-doubt and fear. Our approaches with love yet aggressive. Our motto is “It is impossible to stop a woman who will not quit”.

Short-term goals and Long-term goals

In the next 12 months, I would like to add to the beauty of the landscaping by adding a variety of trees and bushes to beautify the landscaping. I would like to be able to afford 24-hour security officers to incorporate with our 24 hour outside perimeter surveillance system. I would also like find a house to rent to expand my safe house enterprise in the next twelve months. In addition, I would also like to add a recreation/ community room to our apartment building safe house for the sole purpose of our clients and their children to have the opportunity to have various celebratory and communal events on the premises. Under no circumstances will our recreation/community room ever be rented, reserved or used for any outside person, Company Corporation or entity. Within the next five years, I would like to own three safe houses with each house having their own transportation vanity is my goal to increase my network of corporations who make annual generous donations while maintaining confidential and anonymity of our clients.

Environmental Analysis

Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces. There are several services similar to our safe house. Calvary Women’s Services, Sasha Bruce, and S.O.M.E. So Others Might Eat are just a few. These programs offer shelter, safety and other services, but none of them is exactly like the services we will render to our clients. In the realm of economics, there are several obstacles and challenges we will need to address and overcome such as women facing discrimination for seeking shelter. Women are typically at a greater risk for various violent offenses. Women historically have had to face the threat of physical abuse, verbal abuse, being treated inhumanely and ostracized from their families and in their community. Women are sometimes hesitant to seek services in these shelters and safe houses for their fear of not being able to attend to their basic care. In some cases there is an over promise and under deliver of services period. There are many beneficial reasons technology is essential in the realm of a safe house such as ours. Technology has the potential to connect victims with advocacy groups near and far. Technology provides a platform for survivors to have a voice. Online resources, apps and hotlines help victims get legal help and information quickly. Some states have integrated technology and the law to make filing a complaint easier. Politics plays a major role in subsidies allocated to programs such as ours. The McKinney Vento Homelessness Assistance Act 2002. Mandatory, expansive, complicated rules make it challenging clients to adhere to but keeps the company from being in litigation and decreases liabilities. Legally more clients are likely to be victims of sexual and emotional abuse. “In order to best serve women with their diverse beliefs, norms, values,

Religious practices, languages, sexual preferences, ages and abilities it is essential that all frontline workers be open to knowing about and accepting individual uniqueness “as stated in the Alberta Council of Women's Shelters, Module 9.

SWOT

STRENGTH

1. Houses women and children

2. Security cameras on premises

3. Well trained staff

4. No men allowed

WEAKNESS

1. Various shelters in the area

2. Grant funded

3. Government funded

4. Depends heavily on donations

OPPORTUNITIES

1. 30 HOUSING TURN AROUND

2. Day care on premises

3. Job training for every client

4. Each unit has a private entry

THREAT

1. Location is visible

2. Visitors allowed per screening

3. Kitchen in every unit

4. No 24 hour security