COURSE PROJECT DESCRIPTION
MKT 340 – Marketing Planning & Research Spring 2021
Project Deliverable 2 (10%)
Project Description
Use the company that you have selected in the first deliverable and answer the following questions.
Research Method and Procedure: o Determine the research approach you will be using (Quantitative/
Qualitative) and explain your choice
o Identify the Data collection method (Survey, Interview, focus group etc.) and explain your choice
o Select and explain the sampling method that you are going to apply?
o Design the Questionnaire including 6 suggested questions that will be asked to the sample.