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MKT 400 Brands When selecting brands for your final project, please note that the brands may no longer be in the stages
identified below, but they should be from a prominent company that allows you discuss key brand
attributes, marketing mix elements, marketing strategies, and the role of stakeholders while the brand
was in this stage. If you are choosing your own brand from the respective categories, determine
whether there are sufficient resources to cover all aspects of the assignment and check if it is
appropriate by posting any questions to the General Questions discussion.
Development and Launch
Airbnb
Apple iPhone
Mini Cooper
Tesla
Uber
Growth
Amazon
Netflix
Samsung Galaxy Phones
Starbucks
Maturity
Coca-Cola
Disney
Dove
Nike
Nordstrom
Walmart
Decline
Blackberry
Blockbuster
RadioShack
Nokia
Yahoo
Reinvention
Converse
Old Spice
Hostess Twinkies
Polaroid
Lego