MKT380 IP1

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Skip Header Skip Header Toggle navigation Assignment MKT380-01-1802B Sign out rodney.cochran2 Classroom Select Course   Applied Marketing Management Applied Marketing Management (MKT380-1802B-01) Student Portal 1:33 PM (CDT) Skip Navigation Home > Applied Marketing Management > Assignment List > Unit 1 - Individual Project

Applied Marketing Management(MKT380-1802B-01) Financial Management(FINC400-1802B-01) Applied Marketing Management (MKT380-1802B-01)

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Unit 1 - Individual Project 

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Assignment Overview
    Assignment:  Unit 1 - Individual Project Type:  Individual Project Due Date:  Wed, 5/23/18 Points Possible:  100 Points Earned: 0 Deliverable Length:  1,500–2,000 words View objectives for this assignment This assignment is the Common Assignment Details Scenario Learn Read My Work Assignment Overview Type: Individual Project Unit:  Marketing Management Fundamentals Due Date:  Wed, 5/23/18 Grading Type: Numeric Points Possible:  100 Points Earned:  0 Deliverable Length:  1,500–2,000 words View objectives for this assignment Go To:
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    Assignment Details

    Assignment Description

    The marketing plan is always aligned with the company’s business plan. The business plan usually includes quantitative goals, such as increasing revenue. It also includes qualitative goals, such as building goodwill through brand-building techniques and by going beyond formal promotion and advertising plans, such as community partnerships.

    Review the following Web site about how to write a marketing plan: https://www.forbes.com/sites/davelavinsky/2013/09/30/marketing-plan-template-exactly-what-to-include/#2abe7b2

    To begin understanding more about your company, start drafting the following sections of your marketing plan. You will add sections to the plan throughout the next few weeks. Based on your company’s information, outline the following:

    1. What are the business goals and objectives of your company for the next year?
      • This should include information about quantitative and qualitative goals of the company.
      • If the company has a mission statement, determine if the company’s goals align with the mission statement.
    2. Draft marketing objectives to meet the business goals and objectives of the company’s plan.
    3. Draft a section about the company’s target customer groups.
      • Develop a customer profile.
      • Include demographic and psychographic information about the customers.
    4. Identify at least 4–5 tactical marketing strategies that you will use to implement your marketing plan.

    Please submit your assignment.

    For assistance with your assignment, please use your text, Web resources, and all course materials.

    Reading Assignment

    Kerin, Peterson - Chap. 1-2

    Assignment Objectives
    • Research alternative channel management techniques

    Other Information

    There is no additional information to display at this time.

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    • Extra Credit
    • View Assignment Rubric
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    Assignment Details

    Assignment Description

    The marketing plan is always aligned with the company’s business plan. The business plan usually includes quantitative goals, such as increasing revenue. It also includes qualitative goals, such as building goodwill through brand-building techniques and by going beyond formal promotion and advertising plans, such as community partnerships.

    Review the following Web site about how to write a marketing plan: https://www.forbes.com/sites/davelavinsky/2013/09/30/marketing-plan-template-exactly-what-to-include/#2abe7b2

    To begin understanding more about your company, start drafting the following sections of your marketing plan. You will add sections to the plan throughout the next few weeks. Based on your company’s information, outline the following:

    1. What are the business goals and objectives of your company for the next year?
      • This should include information about quantitative and qualitative goals of the company.
      • If the company has a mission statement, determine if the company’s goals align with the mission statement.
    2. Draft marketing objectives to meet the business goals and objectives of the company’s plan.
    3. Draft a section about the company’s target customer groups.
      • Develop a customer profile.
      • Include demographic and psychographic information about the customers.
    4. Identify at least 4–5 tactical marketing strategies that you will use to implement your marketing plan.

    Please submit your assignment.

    For assistance with your assignment, please use your text, Web resources, and all course materials.

    Reading Assignment

    Kerin, Peterson - Chap. 1-2

    Assignment Objectives
    • Research alternative channel management techniques

    Other Information

    There is no additional information to display at this time.

    Legend
    • Extra Credit
    • View Assignment Rubric