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Skip Header Skip Header Toggle navigation Assignment MKT380-01-1802B Sign out rodney.cochran2 Classroom Select Course   Applied Marketing Management Applied Marketing Management (MKT380-1802B-01) Student Portal 9:59 AM (CDT) Skip Navigation Home > Applied Marketing Management > Assignment List > Unit 1 - Discussion Board 2

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Skip Class Navigation Collapse Menu Expand Menu Course Home Assignments Choose an assignment Unit 1 - Discussion Board Unit 1 - Discussion Board 2 Unit 1 - Individual Project Unit 2 - Discussion Board Unit 2 - Individual Project Unit 3 - Discussion Board Unit 3 - Individual Project Unit 4 - Discussion Board Unit 4 - Individual Project Unit 5 - Discussion Board Unit 5 - Individual Project Meeting Times Next Meeting: 5/22/18 @8:00 PM CDT (Live Chat) Live Chats | View All Resources Grades Course Grade: (show gradehide grade) Grades Tools Course Information View All Course Information Classmates View Roster View as PDF | Help

Unit 1 - Discussion Board 2 

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Assignment Overview
    Assignment:  Unit 1 - Discussion Board 2 Type:  Discussion Board Due Date:  Tue, 5/22/18 Points Possible:  75 Points Earned: 0 Deliverable Length:  2 Parts: See Assignment Details View objectives for this assignment This assignment is the Common Assignment Details Scenario Learn Read My Work Assignment Overview Type: Discussion Board Unit:  Marketing Management Fundamentals Due Date:  Tue, 5/22/18 Grading Type: Numeric Points Possible:  75 Points Earned:  0 Deliverable Length:  2 Parts: See Assignment Details View objectives for this assignment Go To:
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    Assignment Details

    Assignment Description

    Reminder: Initial Discussion Board posts due by Friday, responses due by Tuesday

    Students will be expected to post their first initial discussion board posting by Friday of each week. Discussion posts will be graded and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

    Students are expected to post their responses to peers by Tuesday. NOTE: All submission posting times are based on midnight Central Time.

    Product Marketing

    Select a company from this Web site: http://top-10-list.org/2010/09/19/top-ten-automakers-2010/. Choose 1 product from this company that you plan to market throughout this session.

    Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

    Briefly describe and discuss your selected product with your colleagues. Think about how the product that you selected uses the marketing mix of the 4 Ps of marketing—product, price, place, and promotion—to differentiate or stand out among its competitors in the marketplace.

    Discuss the following points:

    • What 1 or 2 marketing P (product, price, place, promotion) differentiators do you see based on your product versus its competitors in its industry?
    • Suggest 1 way to improve on making this product stand out among its competitors.

    Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:

    • What did you learn from your classmate's posting?
    • What additional questions do you have after reading the posting?
    • What clarification do you need regarding the posting?
    • What differences or similarities do you see between your posting and other classmates' postings?

    For assistance with your assignment, please use your text, Web resources, and all course materials.

    Reading Assignment

    Kerin, Peterson - Chap. 1-2

    Assignment Objectives
    • Analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing, and promotion and advertising strategies
    • Use effective communication techniques

    Other Information

    There is no additional information to display at this time.

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    • Extra Credit
    • View Assignment Rubric
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    Assignment Details

    Assignment Description

    Reminder: Initial Discussion Board posts due by Friday, responses due by Tuesday

    Students will be expected to post their first initial discussion board posting by Friday of each week. Discussion posts will be graded and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

    Students are expected to post their responses to peers by Tuesday. NOTE: All submission posting times are based on midnight Central Time.

    Product Marketing

    Select a company from this Web site: http://top-10-list.org/2010/09/19/top-ten-automakers-2010/. Choose 1 product from this company that you plan to market throughout this session.

    Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

    Briefly describe and discuss your selected product with your colleagues. Think about how the product that you selected uses the marketing mix of the 4 Ps of marketing—product, price, place, and promotion—to differentiate or stand out among its competitors in the marketplace.

    Discuss the following points:

    • What 1 or 2 marketing P (product, price, place, promotion) differentiators do you see based on your product versus its competitors in its industry?
    • Suggest 1 way to improve on making this product stand out among its competitors.

    Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:

    • What did you learn from your classmate's posting?
    • What additional questions do you have after reading the posting?
    • What clarification do you need regarding the posting?
    • What differences or similarities do you see between your posting and other classmates' postings?

    For assistance with your assignment, please use your text, Web resources, and all course materials.

    Reading Assignment

    Kerin, Peterson - Chap. 1-2

    Assignment Objectives
    • Analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing, and promotion and advertising strategies
    • Use effective communication techniques

    Other Information

    There is no additional information to display at this time.

    Legend
    • Extra Credit
    • View Assignment Rubric