markerting
MKT 340 –Marketing planning and research
Spring 2021
Project deliverable 3 (10%) – ANSWER KEY
Suppose you have these data from a questionnaire conducted by group of friends who want to start a new business idea in Kuwait, use these data in the following:
|
Question |
Strongly Disagree |
Disagree |
I don’t know |
Agree |
Strongly Agree |
Total |
|
|
|
1 |
2 |
3 |
4 |
5 |
|
|
|
1 |
I think this sector in Kuwait is growing and popular |
1 |
1 |
3 |
5 |
10 |
20 |
|
2 |
I have not seen this idea around here, it is totally new to Kuwait |
9 |
4 |
3 |
2 |
2 |
20 |
|
3 |
We need this business idea in Kuwait |
1 |
2 |
1 |
7 |
9 |
20 |
|
4 |
If I tell my friends or family about this company, they will be interested to buy from it/ try it |
2 |
1 |
2 |
5 |
11 |
20 |
|
5 |
I think that customers in Kuwait will be welcoming to such a product/service to be offered to them |
1 |
3 |
1 |
3 |
12 |
20 |
|
6 |
I think this idea does not apply to Kuwait |
10 |
4 |
3 |
2 |
1 |
20 |
1- Create Column chart for any THREE questions
2- Create Pie chart for only ONE question
3- Select only ONE question and interpret the responses as a researcher
4- Give your overall feedback about the result of this questionnaire. Based on the collected data, do you recommend this group of friends to start their business or not?
1- Create Column chart for any THREE questions (30 points)
How to create a column chart??
1- Use Microsoft Word program, from the tool bar press Insert -----Chart----Column----OK
2- Once you press OK you will find the following:
3- Then you change the data in the table as the following:
Suppose your sample size is 20, so you select any three questions from the six questions of the given survey and copy the answers (number of respondents for each alternative of such three questions) as the picture below shows.
2- Create Pie chart for only ONE question (20 points)
How to create a pie chart??
1- Use Microsoft Word program, from the tool bar press Insert -----Chart----Pie----OK
2- Once you press OK you will find the following:
3- Then you change the data in the table as the following:
Suppose you have selected question 5 (any question can be selected randomly), you reflect all the date related to question 5 on the chart table.