Mkt 335 milestone two revised
Sample Content Plan
and Messaging Guidelines
The following slides provide an example of the content plan information for Facebook.
For each touchpoint in your campaign, prepare similar slides showing the types of advertising units (content) that will be needed, along with messaging guidelines specific to the platform or channel.
Advertising Channel: Facebook
Types of Units Being Used: Video and link click
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Recommended Ratio: Recommended Aspect Ratio: 1.77:1 / 16:9 / HDTV, 2:39:1 or 2:40:1 / Widescreen / 9:16, 1:1 / 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.85:1 / Film, no pillar boxing or letter boxing
Max Characters: Text only, max 2,200 characters
Max Length: 240 Minutes
Video Ad: Link Click Ad:
Messaging Guidelines
Advertising Channel: Facebook
Types of Units Being Used: Video and link click
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Ensure that video lengths and descriptions comply with the specs listed on slide 1. It is important that video content matches the platform on which it is being distributed.
Make sure all copy contains a strong call to action that matches the objective of your campaign.
Ensure quality is high-end with a message that speaks to your core brand campaign.
***For each campaign touchpoint, make sure you use this section to note any important messaging callouts specific to the platform.