malak MKT

Semester Spring 2, 2020

Assessment week Week 2

Course Principles of Marketing Management

Course Code MKT 300

Section O1-O2

Assessment Individual Assignment 2

Assessment weight 15%

Faculty Name Marsela Thanasi

To be completed by the student

Student Name : Student ID :

Total Earned Points Total Available Points Instructor Signature

100

2

1. Choose a branded product. Describe the three levels of that product and define all the

elements for each level in the table below. (60 marks)

Product ____________________________

Product level Description

1._______________

2.________________

3._________________

3

2. Provide real examples of a convenience product and a shopping consumer product

you or your parents have purchased recently and describe the following marketing

considerations for each of them. (40 marks)

Marketing

considerations

Convenience product

______________________

Shopping product

_____________________

Customer

buying

behavior

Price

Distribution

Promotion