creative assignment

MKT 230: Module Two: Creating Print Advertisements Assignment

For this assignment, you will be creating print advertisements to promote any fashion retailer of your choice. These print advertisements should be your own creation and not copied from any existing advertisements. You are required to create two print advertisements for the same retailer. However, the advertisements must be unique (you cannot use the same images, headline, or sub-headline for both advertisements). The following information should be included in each ad:

• The brand/product name, slogan, headline, and body copy • Images of the products and supporting images • Images can be done on the computer, by hand, or a combination of the two • Something that will catch the attention of your target audience!

This image provided below includes all the required components of a print advertisement. However, feel free to be creative with your layout.

Headline

Sub-headline (optional)

Body Copy: includes product selling points, slogan, and additional information that would help to sell the product.

Represents an illustration

Creating Print Advertisements Rubric

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Main Elements Includes all of the main

elements and requirements

Includes most of the main elements and requirements

Includes some of the main elements and requirements

Does not include any of the main elements and requirements

25

Integration and Application

All of the course concepts are correctly applied

Most of the course concepts are correctly applied

Some of the course concepts are correctly applied

Does not correctly apply any of the course concepts

25

Creative Thinking Synthesizes ideas or expertise in original ways demonstrating a high degree of innovation, divergent thinking, and risk taking

Synthesizes ideas or expertise in original ways demonstrating a moderate degree of innovation, divergent thinking, and risk taking

Synthesizes ideas or expertise in original ways demonstrating a minimal degree of innovation, divergent thinking, and risk taking

Does not synthesize ideas or expertise in original ways and does not demonstrate innovation, divergent thinking, and risk taking

25

Integrative Learning Makes simple connections among ideas and experiences to effectively synthesize and transfer learning to new, complex situations

Makes simple connections among ideas and experiences to synthesize and transfer learning to new, complex situations

Makes simple connections among ideas and experiences to synthesize learning

Is not able to make simple connections among ideas and experiences to synthesize learning

15

Writing (Mechanics/Citations)

No errors related to organization, grammar and style, and citations

Minor errors related to organization, grammar and style, and citations

Some errors related to organization, grammar and style, and citations

Major errors related to organization, grammar and style, and citations

10

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