Persona (Target Market)

MKT 205 Module Two Milestone Worksheet

Target Market and Persona

Paula Sogge

Julie Summers

November 4, 2021

Target Market

Product

semisweet chocolate baking chips

Target Market Research

My target market is: Middle aged married couples with children

Demographic Characteristics

Age Range 35-45

Gender Female

Occupation is mainly Mining, Oil, Gas Extraction or Quarrying Industries

High School is highest level of education

Average Household income is $42,100

Martial Status is Married

Number of children is 2.5

Psychographic Characteristics

Hold Strong Religious Beliefs

Adopt "If it's not broken, don't fix it" mentality

TV is main source for entertainment, news, and all information

Own an atv, a dog, and a domestic truck

Shop at dollar stores

Popular activities are gardening, yard work and hunting

Popular places to eat out at are Pizza Hut, Dairy Queen, Golden Golden, etc.

persona

Kris, 43

DEMOGRAPHICS

location

Primary southern, rural living, countryside, sparely located. Type of housing they live in is mobile homes or single family homes.

Marital status

Married families with 2 children between the ages of 2 and 18

Occupation and income

Hard working families that work in the mining, oil, gas extraction, or quarry industries. With an income between $40,000-$50,000

Education Level

Target market is high school educated.

PSYCHOGRAPHICS

Hobbies and Interests

Garden, Yard work, hunting, atv, watch TV, including CMT and Discovery Channel. Shop at department and discount stores.

Wants and Preferences

Homecooking

Personal and professional Goals

Make purchases for today because tomorrow is uncertain. Budget vacation to be taken within the US

Shopping Habits AND PREFERENCES

Shop at department and discount store. Mainly Dollar Stores

Lifestyle

Strong religious beliefs Do not go to college Happy to work whenever they can

REFERENCES

LifeMode group: Rustic outposts economic bedrock 10c - Esri. (n.d.). Retrieved November 4, 2021, from https://downloads.esri.com/esri_content_doc/dbl/us/tapestry/segment48.pdf.