MKT/WK2 substantive post
Kotler, P. T. & Keller, K. L. (2016). Marketing management (15th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.
Respond to the following in a minimum of 175 words:
Discussion 1
Due Thursday
Respond to the following in a minimum of 175 words:
Discuss the ways in which business to business buying behavior differs from consumer purchasing. Consider in your discussion the purchasing decision as well and ways to measure customer satisfaction and loyalty.
Reply to at least 2 of your classmates. Be constructive and professional in your responses.
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