Marketing plans and analysis
Marketing Plan Analysis and Presentation: Part 3 – Research Template
Directions: Using the company and research sources from the Topic 2 and Topic 5 assignments as a starting point, conduct additional research to acquire information related to place and promotion associated with the company you selected. In the “Strategy Recommendation” section, recommend a strategy that you believe will increase profits and sales to the target market. Cite your specific research findings to justify your strategy assessment and recommendations.
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Information to be Researched |
Research Findings |
Resource Citation Information |
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Describe distribution channels (direct, manufacturer to consumer, indirect, wholesalers/retailers, multichannels). |
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Discuss possible channel conflicts. |
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What forms of advertising and promotion does the company use? What role does personal selling fulfill for the company? |
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What forms of media does the company use? Describe the media mix. |
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Illustrate the messages the company currently uses.
Note: Include links to specific YouTube and social media site examples. |
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Strategy Recommendation: In 250 words, recommend a strategy that you believe will increase profits and sales to the target market. Cite your specific research findings to justify your strategy assessment and recommendations.
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