MKT 301- power point
MKT 301- IMC 5
MKT 301- IMC
Dartagnan Simmons
Saint Leo university
Creative Brief
|
Process Step |
Example |
|
Project |
A print ad of a new memory making App on magazines and billboards |
|
Objective |
The objective of this ad is to help android and iPhone users add a description of a memory next to the photographs that captured a memory. It will also give the users an option to arrange the memories in their own way. |
|
Audience |
The target audience for this app is anyone who owns an android phone or an iPhone and loves making memories. |
|
Message |
MakingMemories App is an application that simplifies the process of making memories from photographs. It provides an option for the user to input a short description of the memory captured in the photograph and sort them according to their wish. This has led to MakingMemories App being the best and most preferred application for making memories memorable. |
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Deliverables |
A print Ad |
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Deadline and mechanical requirements |
Magazine ad to be printed in various magazines in 25 days Billboard ad required in 17 days |
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Budget |
Project budget is $11,500 |
Mock-ups
Magazine Print Ad
Memories has just become more memorable and exciting. MakingMemories App gives you the power to create your own memories in an order chosen by you.
No more scrolling to find that one photo that reminds you of your first day in school. A simple click of a button is all you need.
MakingMemories App
Greenland. Having fun with Andrews Family
Download the new Making Memories App on Google Play and Apple Store.
For more information visit our website https://www.makingmemoriesapp.com
Lets make memories memorable
Billboard
Let’s Make Memories
MakingMemories App is just the application that you have been looking for.
Join us to relive your life again through memories.
Miami Summer in 2012 with my little brother
Download the new MakingMemories App on Google Play and Apple Store
Lets make memories memorable
References
Kitchen, P. J., & Burgmann, I. (2010). Integrated marketing communication. Wiley international encyclopedia of marketing.
Gabrielli, V., & Balboni, B. (2010). SME practice towards integrated marketing communications. Marketing Intelligence & Planning.
MKT 301
-
IMC
1
MKT 301
-
IMC
Dartagnan
Si
m
mon
s
Saint Leo university
Creative Brief
MKT 301- IMC 1
MKT 301- IMC
Dartagnan Simmons
Saint Leo university
Creative Brief