mktc2

(4 PAGES )

PLEASE FOLOW THE INTRUCTIONS AND THE FORMAT

Introduction.

This introduction should provide a quick overview of the topic discussed.

Product (beauty cosmetic products)

Provide a quick overview of the product or service you created. Even though you have "created" a product or service, the applications and research in this section will be real.

Target Market Customer Needs

Analyze customer needs for the target product(beauty cosmetic products)

Segmentation Strategies

Discuss Segmentation Strategies based on two real competitors' market position

Niche Marketing

Devise a niche marketing strategy that would be appropriate for your company's product.

Gap Analysis 1

Implement a Gap Analysis of Two Competitors. Discuss how the findings would be used.

Gap Analysis 2

Implement a Gap Analysis of Two Competitors. Discuss how the findings would be used.

Benchmarking

Develop Competitor and Competitive Benchmarking. Competitor benchmarking involves identifying a business’s main competitors and then comparing itself against them in key performance areas. Competitive benchmarking involves going outside a business’s market or industry to study a company that excels in an area where the business is deficient.

Competitive Advantage

Devise Strategies to Achieve Competitive Advantage for the Company.

Conclusion

Remember this is the last thing your reader will hear.

References

Gap Analysis https://www.consumerpsychologist.com/dist_Gap_Analysis.html

How to Write a Gap Analysis Report http://smallbusiness.chron.com/write-gap-analysis-report-55720.html

Customer Segmentation Strategies http://smallbusiness.chron.com/customer-segmentation-strategies-4007.html

Market Segmentation https://www.dssresearch.com/Solutions/StrategyResearchSolutionsGroup/MarketSegmentation/MarketSegmentationTechniques.aspx

The Strategy of Market Segmentation http://www.opentextbooks.org.hk/ditatopic/40030