Marketing
MK140: PRODUCT INNOVATION - Project 2
Dueling Business Models
Project Description:
Compare the business models for Apple and Samsung using Table 3.8 (p. 58 in your textbook). Make sure to identify how they are different. How do you see their business models evolving over the next five years?
In your own words, discuss at least THREE of the following for both Apple and Samsung. Write a minimum of 250 words.
· Value Proposition
· Organizational Design
· Customer Selection
· Scope of product and activities
· Value capture for profit
Submit your project to Project 2 in Moodle.
FOR INSTRUCTOR USE ONLY
Grading Rubric
Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).
MK140: Product Innovation (BCM)
Student:
Instructor:
Date:
Project 2: Dueling Business Models
|
Description of requirements |
Possible Points |
Your Points |
|
Compared the business models for Apple and Samsung using Table 3.8 (p. 58 in your textbook). Make sure to identify how they are different. How do you see their business models evolving over the next five years? |
20 |
|
|
In your own words, discuss at least THREE of the following for both Apple and Samsung. · Value Proposition · Organizational Design · Customer Selection · Scope of product and activities · Value capture for profit |
60 |
|
|
Wrote a minimum of 250 words |
10 |
|
|
Overall content has clarity and adequate supporting details |
10 |
|
|
TOTAL |
100 |
|
YOUR SCORE: ________
Instructor Comments: