Assignment 2 : Marketing Plan( BUS 599)

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Assignment 2 Guide

Part I: Videos to help you use the template and answer the questions

Important:

• Assignment 2 will have two attachments: a word document and the Excel worksheet (entire

document).

• The template for the Word part is located in the Course Info area.

• The template for the Excel document is one of the Course Required materials you downloaded

using the access code: Business Plan Financials Excel Template

• Save the worksheet as you complete the setup and marketing budget as you will be working on

the same document for the rest of the class. You will submit the entire worksheet for every

assignment where this document is needed.

Check out these videos to help you (each blue link is a video)

1. How to get started on Assignment 2

2. How to use the Template

3. Key Considerations for Assignment 2: Marketing and Brand Awareness

4. How to use Grammarly

SECTION 1- WORD DOCUMENT

How to Answer the questions:

Question 1: Target market

Check out this link for some examples on how to describe the target market: http://www.ccsfmarketing.com/sample-target-

market-descriptions.html

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You must outline the demographic information (age range, income range, etc.) to be able to find the people in your

zip code matching this description.

Question 2: Competition

Question 3: Company Message

Question 4: Marketing Vehicles

SECTION 2- EXCEL DOCUMENT:

Overview of the Excel document

You must complete two tabs:

1. The Setup (check the Business Plan Financials Guide)

How to complete the setup worksheet

2. The Marketing Worksheet.

How to complete the marketing worksheet

Part II: Steps to complete and Submit the Assignment with screenshots

Step 1: Download the Template and Assignment Information from the Course Info area. You

should already have the Excel document as you downloaded this file when you used the Acces

Code.

Notes:

• Save the documents on your computer.

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• The grading rubric can be accessed through a link at the bottom of the Assignment document.

Step 2: Type your answers in the template while checking on the tips provided in the Assignment

description.

Check the NAB Company Portfolio for information #5 Market Research. Some of the information is outdated so be sure to

conduct your own research. View the live session recording focusing on Assignment 2 in the Media Gallery and the

video tips provided at the top of this page.

Notes:

• Each of the hints will take you to specific pages in the textbook or will provide information on what to write in that

section.

• Cite your sources and provide references at the end.

• Use APA format.

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Step 3: Revise your paper and submit in Grammarly for grammar, spelling , plagiarism review.

Make necessary revisions.

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Step 4: Complete the Setup tab and Marketing Budget tab of your Business Plan Financials Excel

template. You will use the Business Plan Financials Guide to help you.

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Step 5: Submit under Week 5 Tab. You must attach the Word document and Excel document

before you hit submit.

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Step 5: Check your Safe Assign Similarity Score. If it is higher than 20% review the report. It is a

good practice to review it to see where the similarity is coming from. If adjustments are needed,

make the adjustments and resubmit.

Step 6: Remember to check your grade and feedback when posted.