Management Planning Worksheet
According to Encyclopedia Britannica (2016), Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The company's best-known hardware products include Macintosh computers, the iPod and the iPhone. Apple software includes the Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia and creativity software, the iWork suite of productivity software, Final Cut Studio, a suite of professional audio and film-industry software products, and Logic Studio, a suite of audio tools. The company operates more than 250 retail stores in nine countries and an online store where hardware and software products are sold. Established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977,the company was called Apple Computer, Inc. for its first 30 years, but dropped the word "Computer" on January 9, 2007 to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.
Introduction – Apple, Inc.
Introduction – Apple, Inc.
According to Encyclopedia Britannica (2016), Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The company's best-known hardware products include Macintosh computers, the iPod and the iPhone. Apple software includes the Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia and creativity software, the iWork suite of productivity software, Final Cut Studio, a suite of professional audio and film-industry software products, and Logic Studio, a suite of audio tools. The company operates more than 250 retail stores in nine countries and an online store where hardware and software products are sold. Established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977,the company was called Apple Computer, Inc. for its first 30 years, but dropped the word "Computer" on January 9, 2007 to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.
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Mission and Vision
Mission and Vision
Apple follows its vision statement and mission statement to maintain its competitive strategy. The vision statement shows the direction of the company’s growth and product development. In relation, Apple’s mission statement indicates the actions needed to ensure that the company continues in its success path.
Apple’s Vision Statement
Apple’s current vision statement was introduced by CEO Tim Cook, who stated, “We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self- honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well” (“Apple’s Vision Statement & Mission Statement,” 2016, p. 1).
Apple’s Mission Statement
Apple’s mission statement has also changed over time. The company considers the changing business landscape, which influences the possibilities of what Apple can do. The company recognizes the changing market and industry. Apple’s current mission statement is, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad” (“Apple’s Vision Statement & Mission Statement,” 2016, p. 1).
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Mission
“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.”
Vision
“We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self- honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.”
It believes its main purpose as a company is to bring great products to the planet.
The company also values simplicity and avoids complexity, be it in hardware or software.
Only working in markets that the company feels it can contribute to and saying "no" to projects in order to maintain a strong focus on building quality within a few areas.
Maintaining ownership and control over technologies beyond Apple products.
Excellence throughout the entire company, from storefronts to corporate offices.
As a company it can admit when it's wrong and learn from its mistakes..
Values
White (2015)
Values
The first on Apple's list of values is that it believes its main purpose as a company is to bring great products to the planet. The company also values simplicity and avoids complexity, be it in hardware or software. This simplicity also extends to only working in markets that the company feels it can contribute to and saying "no" to projects in order to maintain a strong focus on building quality within a few areas. As a company, Apple also believes in maintaining ownership and control over technologies beyond Apple products.
Ultimately, Apple values excellence throughout the entire company, from storefronts to corporate offices, and believes that as a company it can admit when it's wrong and learn from its mistakes. It's also one of the only companies to list "saying no," as a core value, but according to the data from MidAmerica Nazerene University, it does share a number of values with other companies including selectivity, collaboration, simplicity and courage (White, 2015).
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Apple has been the leader in innovations for many years. The last two years company stocks has been declining. Apple have the most loyal customers in the world. In order to continue with this tendency, Apple will need to come in with new products or services. Being a leader and maintaining it is not easy. Apple have the products and services to continue it’s growth, but research and development need to continue, to create new changes in their products and maintain loyalty, because if not, people can start experimenting with other competitors and this can hurt the company.
Apple need to prove that it is not a one man company and need to make urgent changes in order to continue the legacy Steve Jobs have left.
Conclusion
Conclusion
Apple has been the leader in innovations for many years. The last two years company stocks has been declining. Apple have the most loyal customers in the world. In order to continue with this tendency, Apple will need to come in with new products or services. Being a leader and maintaining it is not easy. Apple have the products and services to continue it’s growth, but research and development need to continue, to create new changes in their products and maintain loyalty, because if not, people can start experimenting with other competitors and this can hurt the company.
Apple need to prove that it is not a one man company and need to make urgent changes in order to continue the legacy Steve Jobs have left.
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Apple. (2016). Retrieved from http://www.apple.com/pr/bios/
Apple, Inc.. (2016). In Enciclopedia Britannica. Retrieved from https:// www.britannica.com/topic/Apple-Inc
Apple’s Vision Statement & Mission Statement. (2016, September). Panmore Institute, (), 1. Retrieved from http://panmore.com/apple-mission-statement-vision-statement
bio. (n.a.). Retrieved from http://www.biography.com/people/tim-cook-20967297#world-impact-and-salary
Faas, R. (2016, December). Here's what Apple's planning for 2016. ComputerWorld, (), 1. Retrieved from http://www.computerworld.com/article/3016850/apple-mac/heres-what-apples-planning-for-2016.html
Geeks of Doom. (2016). Retrieved from http://www.geeksofdoom.com/2015/09/01/apple-considering-original-content
White, S. (2015, November). 7 tech giants share their core values. CIO from IDG, (), 2. http://www.cio.com/article/3004381/careers-staffing/7-tech-giants-share-their-core-values.html#slide2
References
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