Need help in 4 hrs!!!
MKTU 420
Assignment – Mind Map
A mind map is a graphical way to represent ideas and concepts. It is a visual thinking tool that helps structuring information, helping you to better analyze, comprehend, synthesize, recall and generate new ideas. Just as in every great idea, its power lies in its simplicity!
Creating a Mind Map.
Companies to research
- DreamTrips/WorldVentures - UNISON Travel Club - AAA (Travel aspect of the company)
1. Create a Central Idea. The central idea is the starting point of your Mind Map and represents the topic you are going to explore.
2. Add branches to your map. You should have a branch for each question in the Week assignment:
1. Brief description of the company 2. Market share 3. Competitive advantages 4. Stage of Product Lifecycle it’s in 5. Where in the BCG Model is the company/product? 6. Who are its target customers? 7. What are its goals? 8. What are its Top 5 resources? 9. What control systems are in place?
3. The next step to get your creative juices flowing is to add branches. Add keywords. Color code your branches. Include images.
4. Choose a free tool to develop THREE MindMaps for your project, one map for each company. Choose from Coggle, MindMapple, NovaMind, Text2Mindmap, Blumind, Sketchboard, WiseMapping, MindJet, XMind, FreeMind, or MindNode or something similar.
5. Examples: 1. A mind Map on how to make a Mind Map!
2. A mind map on Time Management (very useful)
3. Making a Presentation
4. Building a Strategic Plan
Mind Map Rubric
Criteria Exemplary Competent Developing Emerging Identification, description, and explanation of the Company Questions and Marketing Strategy Issues, Problems, Opportunities, Goals.
58-52 Student makes use of the MindMap to identify & understand and has a clear knowledge of companies, industry, business environment and necessary strategy changes. Measureable, achievable and profitable. Strategies are well defined. MindMap is clear and logical.
51-46 Student makes use of the MindMap to identify and mostly understands the main issues in Marketing Strategy. Strategies are Measureable, achievable and profitable. Strategies are defined. Somewhat clear understanding of companies, industry, business environment and necessary strategy changes. MindMap is clear and logical but may lack some depth or detail.
45-41 Student makes use of the MindMap to identify and understands some of the issues in Marketing Strategy. Measureable and profitable. Some understanding of companies, industry, business environment and necessary strategy changes MindMap is may seem unclear, may have missing branches, may lack depth and details, contains typos and/or appears sloppy.
40-0 Student makes use of the MindMap to identify and understands few of the issues in Marketing Strategy. Measureable strategies not well defined. Weak, minimal understanding of companies, industry, business environment and necessary strategy changes. The MindMap does not clearly show strategies. Branches are missing and lacks logical flow or reasoning, lacks depth and details, contains typos, and is difficult to read and/or print.
Writing Skills 10-9 Writing is totally free of grammar and spelling errors. Clear and concise presentation of ideas included on the map.
8-7 There are occasional spelling, grammar, or punctuation errors. Clear and concise presentation of ideas included on the map.
6-5 There are more than occasional spelling, or grammar errors. Slightly difficult to follow the ideas on the map.
4-0 Spelling, grammar, or punctuation errors are frequent. Hard to follow the ideas on the map.
Referenced Sources 7 Uses 6 or more academic sources to support the map. Precisely integrates conceptual material from the text and other referenced materials. Accurately adheres to APA standards; reference page is included and citations are correct. All sources listed in References are cited.
6 Uses 5- 6 academic sources to support the map. Precisely integrates conceptual material from the text and other referenced materials. Adheres to APA standards; reference page is included and citations are correct with minor (1-3) errors. All sources listed in References are cited.
5 Uses 4 - 6 sources to support the map although some may not be from credible business journals. Limited integration of the conceptual material from the text. APA standards are somewhat followed; the work of others is cited but with numerous (4 – 10) errors. Sources listed in References and citations may not match
4 Uses 0-4 academic sources to support the map. Integrates few or no concepts from the text and course material. Limited adherence to APA standards in the paper and Reference page; work of others may be cited and/or with multiple errors.