Company Selection Milestone Project

This second project focuses on expanding into the company focused on in this digital media overarching project. For this milestone it's all about focusing on the right audience ensuring an understanding of that audience. The following should be answered and addressed in the milestone submission:

1. What appears to be the main audience/customer segment that is conducting business with this company? 

2. Why do you believe this based on preliminary research and experience with the company/brand? Please provide reference material to support this

3. Do you think this company has more of a need of developing new leads/customer acquisition, or focusing on retention of existing customers, or both? Explain why

4. How many followers does this company have on their twitter, facebook and/or Instagram accounts (apply all that are relevant that they have)

5. If you compare their follower count to one main competitor, who would that competitor be and how does your company stack up to it? If higher or lower in follower count, do you think this is a key indication the company needs a better digital and social media plan? Explain with rationale. (provide screenshots)

This milestone should be between 4-6 slides in length. You should add in any feedback from Milestone 1 as well in this submission and include MIlestone 1 and 2 together.