Assign 5 english

Hillary Houston

Communication Entrepreneur Branding Guideline

Interest values and strength

Having worked as an executive in the telecommunications industry, I have all the skills and experience needed to structure effective communication for public relations, branding and social responsibility. I also have MBA in strategic communication at organizational levels hence additional qualifications to succeed in the job.

Incorporating ethics and code of conduct

I will incorporate code of conduct and professional ethics into my branding by ensuring the message communicated, contents within the branding message are ethical. I will also attach values and standards as one of the key factors in my personal branding messages. The branding messages and strategies will be streamlined to avoid any discriminations and biases that can be considered racist (Gorbatov et al., 2018). The message will also focus at general audience to avoids any aspects of inequality and segregation.

Target audience

As a communications entrepreneur, my target audience will be organization. I will offer them services related to branding, public relations, product promotions and other aspects. The next audience will be individuals especially professional offering specially service such as medical, legal, consultancy, audit and IT services. The message will help them with branding, marketing, promotions etc.

Visual design aspects

The visual aspects for my branding will include good logo designed and accompanies with letters in calligraphy or other special word art to attract audience. I will also select a neutral yet unique color created from a blend of other colors to make my brand unique.

Personal statement

My goal as communication entrepreneur is to help businesses and individuals craft ethical and unbiased messages targeting different audience of interest to them. The main focus will be on quality information crafted with the audience in mind to promote targeted communication and to address audience needs effectively.

References

Gorbatov, S., Khapova, S. N., & Lysova, E. I. (2018). Personal branding: Interdisciplinary systematic review and research agenda.  Frontiers in psychology,  9, 2238.