Information governance

2

Portfolio Project Milestone 1: Project Introduction

Information Governance

September 12, 2021

Introduction

Coca-Cola Company is one of the world's leading companies in beverage drinks. Coca-Cola Company is an old company founded in 1892; it engages primarily in the manufacture of syrup, concentrate for Coca-Cola. This carbonated beverage is widely known to be the cultural institution of the United States and a global representation of American tastes. Coca-Cola has more than 2 800 different products that are available in not less than 200 countries worldwide, thus operating in an extensive data and information daily, thus making Coca-Cola one of the largest manufacturers of beverage and distributor both in the United States and in the world (Smallwood, 2019).

The main aim of Coca-Cola company is to satisfy customers in the United States and worldwide with tasty, quality products with their sophisticated, innovative strategies of reaching their customer's tastes and preferences (Hofman et al., 2019). Coca-Cola company is regarded as one of the best and successful companies, and its success has mainly accrued from the way the management has been set up within the company. Coca-Cola being a huge beverage company and other soft drinks, the company has always been facing tough competition from other companies in the sector of beverages such as Red Bull and PepsiCo. Coca-Cola Company has been in the business for many years, and thus, it has an immense amount of collected data for many years up to now.

A large amount of data for Coca-Cola from some years back has been stored in the printed copy format kept in the cabinet as files in different offsite areas that Coca-Cola company operates in or have been operating in before. Also, of late, the company's business information is being captured in electronic form and stored in file shares. The company's customer's information is primarily stored in the rational database; lack of super management and administration has brought about a critical problem in data integrity in the form of duplication and other issues concerning data integrity (Smallwood, 2019). Lack of appropriate policies to address the handling of business, information, or client. The company is seeking to implement social media marketing power, hence has a task to identify the legal issue to consider.

References

Hofman, D., Lemieux, V. L., Joo, A., & Batista, D. A. (2019). "The margin between the edge of the world and infinite possibility": Blockchain, GDPR and information governance. Records Management Journal.

Smallwood, R. F. (2019). Information governance: Concepts, strategies and best practices. John Wiley & Sons.