Milestone 1
Milestone 1 (Due Feb 10)
· Title Page
· Table of Contents
· Executive summary (1-2 Pages)
· Company description (1 Page)
· References
Executive Summary (Paper does not to include all items)
· The business opportunity: describe the need or the opportunity.
· Taking advantage of the opportunity: explain how your business will serve the market.
· The target market: describe the customer base you will be targeting.
· Business model: describe your products or services and what will make them appealing to the target market.
· Marketing and sales strategy: briefly outline your plans for marketing your products/services.
· The competition - describe your competition and your strategy for getting market share. What is your competitive advantage, e.g. what will you offer to customers that your competitors cannot?
· Financial analysis: summarize the financial plan including projections for at least the next three years.
· Owners/Staff: describe the owners and the key staff members and the expertise they bring to the venture.
· Implementation plan: outline the schedule for taking your business from the planning stage to opening your doors.
Company Description (Paper does not to include all items)
· Company name: The official name of your business as registered in the state where you do business.
· Type of business structure: Sole proprietorship, LLC, partnership or corporation.
· Ownership/management team: Names of the key people behind the company.
· Location: Where is the company headquartered?
· Mission statement: A clear statement that represents the purpose of your company.
· Products/services and target market: A brief overview of what you plan to sell and to whom.
· Objectives: An outline of what you want to accomplish in the immediate future based on the data in the rest of the business plan as well as future growth goals.
· Vision statement: A statement about how you envision the future of the company.
M
ilestone 1 (Due Feb 10)
·
Title Page
·
Table of Contents
·
Executive summary (1
-
2 Pages)
·
Company description (1 Page)
·
References
Executive
S
ummary
(P
a
per
does
no
t to include all items)
·
The business opportunity
:
describe the need or the opportunity.
·
Taki
ng advantage of the opportunity
:
explain how
your business will
serve the market.
·
The target market
:
describe the customer base you will be targeting.
·
Business model
:
describe your products or services and
what will make them appealing to the
t
arget market.
·
Marketing and sales strategy
:
briefly outline your plans for marketing your products/services.
·
The competition
-
describe your competition and your strategy for getting market share. What is
your competitive advantage, e.g. what will you off
er to customers that your competitors
cannot?
·
Financial analysis
:
summarize the financial plan including projections for at least the next three
years.
·
Owners/Staff
:
describe the owners and the key staff members and the expertise they bring to
the venture.
·
Implementation plan
:
outline the schedule for taking your business from the planning stage to
opening your doors.
Company Description
(Paper does n
o
t to include all items)
·
Company name
: The official name of your business as registered in the state where you do
business.
·
Type of business structure
: Sole proprietorship, LLC, partnership or corporation.
·
Own
ership/management team:
Names of the key people behind the company.
·
Location
: Where is the company headquartered?
·
Mission statemen
t
: A clear statement that represents the purpose of your company.
·
Products/services and target market:
A brief overview of what you plan to sell and to whom.
·
Objectives
: An outline of what you want to accomplish in the immediate future based on the
data in
the rest of the business plan as well as future growth goals.
·
Vision statement
: A statement about how you envision the future of the company.
Milestone 1 (Due Feb 10)
Title Page
Table of Contents
Executive summary (1-2 Pages)
Company description (1 Page)
References
Executive Summary (Paper does not to include all items)
The business opportunity: describe the need or the opportunity.
Taking advantage of the opportunity: explain how your business will serve the market.
The target market: describe the customer base you will be targeting.
Business model: describe your products or services and what will make them appealing to the
target market.
Marketing and sales strategy: briefly outline your plans for marketing your products/services.
The competition - describe your competition and your strategy for getting market share. What is
your competitive advantage, e.g. what will you offer to customers that your competitors
cannot?
Financial analysis: summarize the financial plan including projections for at least the next three
years.
Owners/Staff: describe the owners and the key staff members and the expertise they bring to
the venture.
Implementation plan: outline the schedule for taking your business from the planning stage to
opening your doors.
Company Description (Paper does not to include all items)
Company name: The official name of your business as registered in the state where you do
business.
Type of business structure: Sole proprietorship, LLC, partnership or corporation.
Ownership/management team: Names of the key people behind the company.
Location: Where is the company headquartered?
Mission statement: A clear statement that represents the purpose of your company.
Products/services and target market: A brief overview of what you plan to sell and to whom.
Objectives: An outline of what you want to accomplish in the immediate future based on the
data in the rest of the business plan as well as future growth goals.
Vision statement: A statement about how you envision the future of the company.