Order #364378 Topic: Final Project Milestone One

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Milestone_1_Guidlines.docx

Running Head: FINAL PROJECT MILESTONE Comment by Author: A running head is required in APA. The rule for a running head is to write Running Head: TITLE IN ALL CAPS (your title should not be more than 50 characters, including spaces. You can shorten your title for the running head if necessary.

Final Project Milestone One

Name

Institution

**********Please review the bubble comments to the side of the paper. There is information in the comments that will help you successfully complete the project. If you chose to use this guide to set up your paper, you need to remove all the comments, etc. before turning in your paper. To view the comments you can click on the comment bubble.

Executive Summary

Strategic Analysis Comment by Author: Please remember that each heading needs to be supported with evidence and include in-text citations. If you do not support each heading the highest marking you will get for each area will be proficient. Expelary requires you to provide an in-depth understading of the concept and that requires you show that you have researched the material and the research is your evidence used to support your findings. The body of your paper will include discussion of the following items…. Defintion of the step in the process (for instance what are job descriptions) Best practices How it will be implemented Steps you took to compelte the task How you would implement this in the real world Etc You do not have to write about all 6 in each section, but those are the topics I wish for you to discuss in the body of the paper. Comment by Author: Appendx 1 of the Project Manual offers an excellent explination of each part of the strategic analysis. Comment by Author: Sections in red are due in the first milestone

Welcome to the project! I have created this guide after several terms of teaching OL 325. This project is writing-heavy, and the information for the project is in a few different places. Therefore, I have made this guide because it puts all the info in one place and if you follow this guide specifically (and follow all the support and APA rules), you will score well on the project. You need to use all of the headings I have provided and follow the directions for each section. One of the most important things to remember about this project is that you are not researching eSonic, rather you are researching the online music industry. The TXT file will provide you with enough detail on eSonic for you to make recommendation on the proper compensation strategy. That is the point of this milestone is that you are acting as a consultant (either internal or external) for eSonic and will make recommendations on a compensation strategy for the organization based on the goals listed in the TXT files.

This section should include executive summary and strategic analysis. In other words, you will tell me here why you arrived at the plan you chose and how this plan will drive the business strategically. The executive summary will be completed in the final milestone that you turn in. It should be between 1-2 pages. In the first milestone you will conduct the strategic analysis which includes external environment and internal capabilities and the sub-headings below each. For the first milestone you will leave this section blank. You will keep the heading and complete the following headings in red below for your first milestone.

Please note that I do not provide specific APA feedback in grading. This is a 300 Level course and your writing course are a prerequisite. Therefore, I expect that you are familiar with APA. If you are not for some reason, please use the following websites as tools…

http://libguides.snhu.edu/c.php?g=92369&p=596377

https://owl.english.purdue.edu/owl/

I do count off for grammar, APA, spelling, formatting, in-text citations and references. It is important to remember APA writing rules. I have provided you with a link at the end of this paragraph that review not only APA formatting, but also the APA writing style. Take special note of rules on paragraph length, personification, first person, the use of pronouns, professional and concise writing style. https://owl.english.purdue.edu/owl/section/2/10/

External Environment

In this section you should include a short paragraph or two. You should talk about what steps you take when examining the external environment. What do you look at? What are best practices? Also, please remember that every section (heading) needs to have statements of fact that are derived from research. You should support your work with evidence and include an in-text citation for each section of your paper. Remember each milestone has to be between 5-7 pages. Your title page, Appendix, Abstract, Glossary and Reference pages do not count in the 5-7 page count. Not having at least five pages will result in deductions. Your final paper will be a min of 17 pages in the body of the paper. I only require the following in the milestones: Title page, body of paper, reference page and appendix.

Industry profile.

In this section you should list the NAICS code. This is not a long section, but you should visit the website listed at the end of this paragraph. I would recommend using the same code as companies like iTunes. You can also talk about the history of NAICS and why it is important. Remember that this sections, does not have to be long, but as with every section it needs to be supported with evidence. Also, remember that in APA your paragraphs needs to be at least three sentences. http://siccode.com/en/codes/naics/512230/music-publishers

Competition.

In this section you will talk about common competitors of eSonic. Likely you will use companies like Amazon Music. iTunes, etc.

Foreign demand.

In this section you will talk about the demand for web-based music outside of the United States. Below are a few websites to get you started.

http://www.rollingstone.com/music/news/streaming-music-companies-battle-for-international-ears-20150226

http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&ved=0ahUKEwiJldTMsNfWAhUE3GMKHTvbAbQQFggwMAE&url=http%3A%2F%2Fwww.billboard.com%2Farticles%2Fbusiness%2F6443827%2Fdigital-music-revenues-expected-double-2019&usg=AOvVaw08edwbu-iLLi6CskVvu-fb

Long-Term Industry Prospects.

Similar to the above section, in this section you will provide factual information about the long-term industry prospects of online music companies. Remember that eSonic is a made up company. Therefore, you will need to conduct research on the industry rather than eSonic specifically. Here are a few sites to get you started on this section…

https://www.bloomberg.com/news/articles/2016-03-22/apple-s-itunes-overtaken-by-streaming-music-services-in-sales

https://www.fastcompany.com/3048653/listen-up

Labor-market assessment. Comment by Author: The headings in red should be included in milestone one

In this section you will first tell me what a labor market assessment is. What are the steps, when is it completed, etc. Here is a site that can get you started: https://www.mercycorps.org/research-resources/labor-and-market-assessment-guidance-and-tip-sheets

https://www.mercycorps.org/research-resources/labor-and-market-assessment-guidance-and-tip-sheets

In this section you will also actually complete a labor-market assessment for eSonic. It does not have to be in-depth, but I need to be able to see that you actually took some of the basic steps in completing a labor-market assessment.

Internal Capabilities

In this section you will define what internal capabilities are. What are best practices? How do you determine what a company’s capabilities are? https://hbr.org/2004/06/capitalizing-on-capabilities

Functional capabilities.

In this section you specifically identify what eSonic’s functional capabilities are. You are provided enough fictitious info on eSonic to provide your analysis for this section. Here are will be doing more analyzation based on what you have learned rather than research for this section. The same is true for the next section: Human resources capabilities.

Human resources capabilities.

See above.

Job Descriptions Comment by Author:

For the job descriptions you will chose four of the jobs titles listed in Appendix 2. You will write the job description yourself for the four jobs you chose, but you should use the example structure of job descriptions provided in our text. In the body of the paper (this section), you will tell me which jobs you chose and why. You will also discuss the best practices in writing job descriptions, why we need to do it, how we do it, etc. The four actual job descriptions go in the appendix. The jobs you can chose for are in Appendix two of the TXT project file on the Pearson website.