Marketing midterm

NEW YORK INSTITUTE OF TECHNOLOGY School of Management FALL 2019    MRKT_405-M01-2019FA-S: M01 - International Marketing

Midterm Exam Please answer each of the following questions using independent research, common sense and a dash of emotion. Lateness will not be accepted. EACH QUESTION IS WORTH 25 POINTS.

Question 1 • What are the primary reasons that companies engage in

international business? • Using your responses, can you supply us with 3 companies who

HAVE NOT done a good job establishing their international business practices? (please provide reasons why they have failed)

Question 2 • What is culture shock? • How can an international employer help prevent culture shock and

improve the success of expatriates? • Can you supply us with some examples of real life situations where

companies / employees who were suffering from culture shock recovered nicely?

Question 3 • What is the difference between individualism and collectivism? • What is the relationship between government and business under

each orientation? • Can we exist with only one standard of living?

Question 4

• What is state capitalism? • Why do you think state capitalism is becoming increasingly

popular around the world? • Do you think the USA could ever develop state capitalism for it

50 states?

Trivia Each correct response wins you 2 points. No penalty for wrong responses.

1. In 2005, who tried on Patriots owner Robert Kraft's Super Bowl ring and never gave it back?

2. What is the largest island in the Caribbean Sea? 3. What actress has won the most Oscars? 4. What is the world’s longest river? 5. Who is the only heavyweight fighter who retired undefeated?

(49-0)?