I have many assignments to be done, very quality and reliable work only.

BCO225 CONSUMER BEHAVIOR Task brief & rubrics

Task – Midterm timed assignment

Students have 48 hours to submit their final timed assignment individually to the submission point available on Moodle. Within this timespan, they need to write

a document in which they address all questions below. Please include all details and address all questions asked in this brief.

1. What are the four main factors that affect consumer behavior from a marketing perspective? Which one would you say is the most important one for a

company targeting teenagers in Spain? Why?

2. Identify at least two (and a maximum of four) different market segments for a cosmetics distribution company (think about B2B, B2C, segmentation

practices, consumer profiles…). Choose one of these market segments and explain the buying-decision process of an average buyer persona step by step.

3. What is green marketing and why is it important from the perspective of consumer behavior? Find an example and explain why it is a good (or bad) case

of green marketing. What is greenwashing? How can a company avoid it?

Remember that is important that you justify your answers and include in-text citations throughout the submitted document, as seen in class, as well as a list of

references. This directly affects the quality and credibility of your work.

Formalities:

• Wordcount: 1 page answer per question (please respect font and line spacing indications).

• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

• Font: Arial 11 pts.; line spacing 1.5.

• The in-text References and the Bibliography must be in Harvard’s citation style.

Submission: Week 7 – Via Moodle (Turnitin). Sunday 14th of March 2021. 23:59h (Barcelona’s time).

Weight: This task is 40% of your total grade for this subject.

It assesses the following learning outcomes:

• Outcome 1: understand the processes that guide consumer perceptions, attitudes, learning & memory and choices and behavior.

• Outcome 2: evaluate the different perspectives that characterize the study of consumer behavior.

Rubrics

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69

Knowledge & Understanding (Q1)

(30%)

Student demonstrates excellent understanding of key concepts regarding consumer behavior and theory as reviewed in class. The provided answer follows an excellent reasoning.

Student demonstrates good understanding of the consumer behavior topics being discussed. The provided answer is well justified.

Student understands consumer behavior to a satisfactory extent although minimum information is included. The answer provided by the student includes some arguments.

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary. The answer is not well argued.

Application (Q2) (30%)

Student reflects on relevant knowledge applying it to these specific questions concerning consumer behavior in an excellent manner. Decision-making is well explained step by step.

Student demonstrates knowledge of key consumer behavior topics when applying it to these more practical cases. Decision making is well explained.

There are some misunderstandings or missing information when applying knowledge to these consumer behavior cases, but satisfactory overall. Decision making is briefly explained.

Student applies little relevant knowledge when answering these questions. Decision making is only outlined. Misunderstands are evident.

Critical Thinking (Q3) (30%)

Student defines the key concepts successfully and further develops examples and recommendations providing excellent insights.

Student defines both key concepts and examples and recommendations are included to a good extent.

Student defines key concepts adequately but does not fully develop examples or recommendations.

Student fails to demonstrate a critical approach towards the required concepts, not including an example or recommendation or developing them vaguely.

Communication (10%)

Student communicates their ideas extremely clearly and in-text citations are adequately included in throughout the document and in the list of references.

Student communicates their ideas clearly and pertinent in-text citations are included.

Student communicates their ideas with some clarity and references are included to a satisfactory extent, although they need to be reviewed.

Student communicates their ideas in a somewhat unclear and unconcise way. References are not adequately included.