Strategic Management Midterm Analysis Examination
University of Houston - Victoria School of Business Administration
Strategic MBA Program Assessment Rubric Learning Goal 2: MBA students will be able to analyze changes in the business environment to develop strategies that respond to emerging opportunities and threat. Assessed in: MGMT 6359 - Seminar in Strategic Management
Traits Tool Used for Assessment
1: Below Expectations 2: Meets Expectations 3: Exceeds Expectations Rating
1. Analysis of external environmental forces and driving forces causing industry change.
Midterm Project
Case does not demonstrate clear understanding of the driving forces causing the industry to change.
All the driving forces are identified and their linkages to change are presented.
Complete analysis of the driving forces that will cause the industry to change.
2. Analysis of the economic characteristics of the industry.
Midterm Project
The section communicates a superficial grasp of the economics of the industry.
The economics of the industry are identified, but may not be clearly described or depth may be lacking.
Complete description of the economic features of the industry demonstrating a solid grasp of the context.
3. A profitability analysis of the industry (five-forces).
Midterm Project
Superficial application of the model without exposition of its nuances. The section fails to demonstrate mastery of the tool.
Complete analysis of the competitive nature of the industry using the five-forces model. Implications may not be complete.
Complete analysis of the competitive nature of the industry using the five-forces model. Implications for industry profits are clearly communicated.
4. Analysis of potential strategic moves of competitors.
Midterm Project
The section communicates a superficial grasp of the likely future actions of competitors or provides few insights into a single or small group of competitor(s).
A prediction of what some relevant competitors are likely to do in the future is presented. Links to their objectives, capabilities, intentions and beliefs about the industry may be scant.
A solid prediction of what all relevant competitors are likely to do in the future based on their objectives, capabilities, intentions and beliefs about the industry.
Updated: 10/28/2009 By RS Reviewed: 10/28/2009 By RS
University of Houston - Victoria School of Business Administration
Strategic MBA Program Assessment Rubric Learning Goal 4: MBA students will be able to apply cross-functional approaches to organizational issues. Assessed in: MGMT 6359 - Seminar in Strategic Management
Traits Tool Used for Assessment
1: Below Expectations
2: Meets Expectations 3: Exceeds Expectations Rating
1. Evaluation of the firm's financial performance.
Midterm Project
The financial analysis may be incomplete, missing absolute or relative measures of the firm's performance. May take only a historical perspective.
Performs financial analysis that measures the firm's key financial statements from a limited point of view. May take a limited perspective or not clearly reflect all the implications.
Performs a complete financial analysis that includes the implications of absolute and relative measures of the firm's financial statements from a historical and prospective point of view.
2. An evaluation of the firm's prices and costs using value chain approach.
Midterm Project
Demonstrates either an incomplete or superficial understanding of either the technique or the value proposition of the firm.
Demonstrates adequate understanding of both technique and the value proposition of the firm. Identified major activities undertaken to deliver value to the customer. May omit one or more minor components of the factors constituting an excellent analytical product.
Explains, decomposes, and evaluates the value-creating activities of the firm, identifying all major activities undertaken to deliver value to the customer and considering what might be done to add the greatest value and whether changes are advisable.
3. A SWOT analysis.
Midterm Project
Superficial or incomplete narrative description of SWOTs of the situation. May be missing supporting linkages or overlook key factors.
The SWOTs may be properly identified with limited linkages to context. May overlook minor dimensions.
Accurately and clearly explains, decomposes, and evaluates the quality of the SWOTs in terms that are applicable to the situation. Absolute and relative measures are included.
4. Description of strategic issues based on other analyses.
Midterm Project
The firm's strategic issues are poorly defined or some key aspects may be missing. The description may be poorly written.
The firm's strategic issues are adequately defined although minor aspects may be missing. The description is adequately written.
The firm's strategic issues are well- defined and concise; all important aspects are included. The description is very well written.
Updated: Fall 2009 By RS Reviewed” Fall 2009 By RS