BUS402 WK4 Interactive Assignment

Running head:MICROSOFT MISSION STATEMENT

Microsoft Mission Statement

Brea P. Sylvester

BUS402: Strategic Management & Business Policy

Professor Fred Fening

26 January 2020

MICROSOFT MISSION STATEMENT 2

Microsoft Mission Statement

The mission statement by Microsoft, which is one of the world's largest software

companies, reads: At Microsoft, we work to help people and businesses throughout the world

realize their full potential. This is our mission. Everything we do reflects this mission and the

values that make it possible. The mission statement does offer guidance to the company's

organizational activities in the sense that they are structured to provide the most help to their

clients. It is not quite as precise as what is suggested by Patrick Hull in his article. The statement

encompasses the fact that the company seeks to help people and businesses through its activities

and values maximize their potential. The report itself is quite vague based on the article by Hull

(2013) since they fail to answer the fundamental four questions that appertain to the creation of a

great mission statement.

The first question is, what does the company do? This is adequately answered by

Microsoft in its mission statement since it highlights the fact that it helps people and businesses.

It gives the company the first element in the mission statement. The second question, based on

the article by (Hull,2013) is How do we do it? And in this case, unfortunately, the Microsoft

mission statement fails to provide information on how it intends to fulfill its promise of

maximizing the potential of the people and businesses it engages. The third question is, who do

we do it for? In this case, the company has laid out its intended target audience as people and

businesses. It also mentions the value that it brings to the business relationship, which is based

on the fourth question (Hull,2013). The problem is, what value does the company carry?

MICROSOFT MISSION STATEMENT 3

According to the 5-star rating system used in the Fortune 500 list, I would rate the

company's mission statement as 3.1 out of 5. This is because it adheres to most of the rules set

out by (Hull, 2013) in his article, but also fails to mention its activities in detail. Given a chance,I

would rewrite the statement myself as Microsoft is a company that offers solutions in technology

by cheap, trending, and quality products for consumers across the globe. We offer the bridge

between the present and future solutions in cutting edge technology.

MICROSOFT MISSION STATEMENT 4

References

Hull, P. (2013). Answer 4 Questions to Get a Great Mission Statement.Forbes

Harper, C. (2019). https://www.missionstatements.com/fortune_500_mission_statements.html