brand media

MI#201#Assignment#3# ! ! For!this!assignment!you!should!pick!a!“brand”!(e.g.,!a!company,!musical!artist!or!band,!TV! show,!movie,!service,!organization,!or!product)!and!research!the!brand’s!social'media!presence! and!profiles.!! ! Then!prepare!a!750F900!word!“case!study”!(report)!explaining!how!the!company!uses!the! various!social!media!and!media!technologies!to!make!its!brand!part!of!the!media!environment.!! ! Present!your!findings!in!a!blog.!(Wordpress!provides!a!free!version.)!Your!blog!should!include!a! brief!background!on!the!brand!and!then!provide!the!information!specified!in!the!previous! paragraph.!You!should!include!(embed)!screen!shots,!videos!and!images,!that!illustrate!your! findings!(e.g.,!Twitter!posts).!Each!of!these!screen!shots,!videos!and!images!must!include!an! active!link!so!that!we!can!verify!the!source.!! ! Make!sure!that!your!blog!post!has!an!introduction!and!a!conclusion.!Your!blog!should!include!at' least!the!following!information:' •! The!brand’s!social!media!profiles!(Facebook!page,!Twitter!feed,!YouTube!videos,!website,!

etc.).! •! Mobile!applications!associated!with!the!brand!(if!any).! •! Two!blog!posts!that!feature!the!brand.!These!should!NOT!be!from!the!company!(brand)!

itself,!but!rather!from!someone!blogging!about!the!brand.! •! Two!tweets!that!mention!the!brand!(again,!NOT!from!the!company,!but!about!the!brand).! •! Two!other!examples!of!social!multimedia!content!(e.g.,!video,!audio!podcast,!photos)!

featuring!the!brand.!(These!MAY!BE!from!the!company!itself.)! ! You!should!submit!only#an#active#link!to!your!blog. Feel free to ask questions about this assignment in the Virtual Classroom.