Week 5 Assignment - Innovation and Competitive Analysis

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MGT599

Preview: MGT599 : Management Capstone

Course Guide

Prerequisites

Course Description

Instructional Materials

Course residency requirement: This course must be taken as last or next to last class; it is not eligible for transfer credit and must be taken at Strayer University.

This course is the capstone course for MSM program and it needs to be taken as the last or the second to the last course in the program. It examines the strategic management process including the development and implementation of successful organizational strategies that deliver business results. The course requires students to synthesize and integrate management, leadership, project management and marketing theory and practice from prior courses through the whole MSM program. Students are able to apply and exercise the analytic, integrative, and decision-making skills through the use of the case analysis and projects which involves core management functions, leadership challenges, and organizational performance considerations and prepares students for the real world management challenges.

A grade of B or higher is required for satisfactory course completion.

Required Resources

Robert M. Grant. 2016. Contemporary Strategy Analysis: Text and Cases (9th ed.). MGT599 Blackboard Course.

Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.

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Jack Welch. March 28, 2016. Five Questions That Make Strategy Real. https://www.linkedin.com/pulse/five-questions-make-strategy-real-jack-welch

Strategy&. 2020. Drilling for Data 2020. https://www.strategyand.pwc.com/gx/en/insights/2020/demystifying-digitization.html

Avinash Dixit. No date. Game Theory. https://www.econlib.org/library/Enc1/GameTheory.html

John Jones. April 2004. 10 Principles of Change Management. https://www.strategy- business.com/media/file/resilience-04-15-04-rebrand.pdf

Mind Tools Content Team. No date. The Ansoff Matrix: Understanding the Risks of Different Options. https://www.mindtools.com/pages/article/newTMC_90.htm

Optional Resources

Gamal Atallah. July 2016. Endogenous Efficiency Gains From Mergers. http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx? direct=true&db=bth&AN=116708223&site=eds-live&scope=site

Eduard Gabriel Ceptureanu. 2016. Competitive Intensity and its Implication on Strategic Position of Companies. http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx? direct=true&db=a9h&AN=118034029&site=eds-live&scope=site

Constance E. Helfat. August 2015. Vertical Firm Structure and Industry Evolution. http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx? direct=true&db=bth&AN=108912247&site=eds-live&scope=site

Chung-Shing Lee. May 2014. National and Industrial Strategies for Value Creation in a Global Context. https://www.researchgate.net/profile/Chung- Shing_Lee/publication/263876183_National_and_Industrial_Strategies_for_Value_Creation_in_a_ Global_Context/links/543ffde90cf21227a11b9fa7.pdf

Pankaj M. Madhani. September 2016. Marketing Ethics: Enhancing Firm Valuation and Building Competitive Advantages. https://www.researchgate.net/profile/Dr_Pankaj_Madhani/publication/333774368_Marketing_Ethics _Enhancing_Firm_Valuation_and_Building_ Competitive_Advantages/links/5d03494692851c874c650aa6/Marketing-Ethics-Enhancing-Firm- Valuation-and-Building-Competitive-Advantages.pdf

https://www.linkedin.com/pulse/five-questions-make-strategy-real-jack-welch

https://www.strategyand.pwc.com/gx/en/insights/2020/demystifying-digitization.html

https://www.econlib.org/library/Enc1/GameTheory.html

https://www.strategy-business.com/media/file/resilience-04-15-04-rebrand.pdf

https://www.mindtools.com/pages/article/newTMC_90.htm

http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=116708223&site=eds-live&scope=site

http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=118034029&site=eds-live&scope=site

http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=108912247&site=eds-live&scope=site

https://www.researchgate.net/profile/Chung-Shing_Lee/publication/263876183_National_and_Industrial_Strategies_for_Value_Creation_in_a_Global_Context/links/543ffde90cf21227a11b9fa7.pdf

https://www.researchgate.net/profile/Dr_Pankaj_Madhani/publication/333774368_Marketing_Ethics_Enhancing_Firm_Valuation_and_Building_Competitive_Advantages/links/5d03494692851c874c650aa6/Marketing-Ethics-Enhancing-Firm-Valuation-and-Building-Competitive-Advantages.pdf

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Course Learning Outcomes

Weekly Course Schedule

Week 1 - To Do List

Learn: Read Chapter 1 in Contemporary Strategy Analysis: Text and Cases.

Ajit Prasad. January–March 2016. Mr. Porter and the New World of Increasing Returns to Scale. http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx? direct=true&db=bth&AN=117524978&site=eds-live&scope=site

Fei Ren. 2015. Industry-level analysis of Information Technology Return and Risk: What Explains the Variation? http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx? direct=true&db=bth&AN=109172860&site=eds-live&scope=site

Ram Shivakumar. 2014. How to Tell Which Decisions Are Strategic. http://libdatab.strayer.edu/login? url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=96209440&site=eds- live&scope=site

Conduct an industry analysis to inform strategy development and performance goals for a given company.

Conduct a competitive analysis of technology trends, company resources and capabilities, and organizational structure for future innovation in a given industry.

Determine competitive advantage strategies to exploit innovation at a given company.

Propose leadership changes in decision-making and planning structure to successfully implement recommended strategic initiatives.

Synthesize project deliverables into an executive summary and presentation of a strategic management process recommendation.

http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=117524978&site=eds-live&scope=site

http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=109172860&site=eds-live&scope=site

http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=96209440&site=eds-live&scope=site

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Week 1 - To Do List

Learn: Read the PowerPoint presentation and Notes.

Learn: Read the case studies in the Cases to Accompany Contemporary Strategy Analysis section of the textbook.

Discuss: Introduce yourself and complete the discussion, Strategy Foundations.

Week 2 - To Do List

Learn: Read Chapters 2 and 3 in Contemporary Strategy Analysis: Text and Cases.

Learn: Read the PowerPoint presentations and Notes.

Discuss: Complete the discussion, Strategic Value Analysis.

Week 3 - To Do List

Learn: Read Chapter 4 in Contemporary Strategy Analysis: Text and Cases.

Learn: Read the PowerPoint presentation and Notes.

Discuss: Complete the discussion, Game Theory and Segmentation.

Assignment: Submit the assignment, Strategy Development.

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Week 4 - To Do ListWeek 4 - To Do List

Learn: Read Chapters 5 and 6 in Contemporary Strategy Analysis: Text and Cases.

Learn: Read the PowerPoint presentations and Notes.

Discuss: Complete the discussion, Organization Structure.

Week 5 - To Do List

Learn: Read Chapter 7 in Contemporary Strategy Analysis: Text and Cases.

Learn: Read the PowerPoint presentation and Notes.

Discuss: Complete the discussion, Innovative Maturation.

Assignment: Submit the assignment, Innovation and Competitive Analysis.

Week 6 - To Do List

Learn: Read Chapter 8 in Contemporary Strategy Analysis: Text and Cases.

Learn: Read the PowerPoint presentation and Notes.

Discuss: Complete the discussion, Change Management.

Week 7 - To Do List

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Week 7 - To Do List

Learn: Read Chapters 9 and 10 in Contemporary Strategy Analysis: Text and Cases.

Learn: Read the PowerPoint presentations and Notes.

Discuss: Complete the discussion, Competitive Advantage.

Assignment: Submit the assignment, Exploiting Innovation.

Week 8 - To Do List

Learn: Read Chapters 11 and 12 in Contemporary Strategy Analysis: Text and Cases.

Learn: Read the PowerPoint presentations and Notes.

Discuss: Complete the discussion, Vertical Integration.

Week 9 - To Do List

Learn: Read Chapters 13 and 14 in Contemporary Strategy Analysis: Text and Cases.

Learn: Read the PowerPoint presentations and Notes.

Discuss: Complete the discussion, Product Market Strategies.

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Week 9 - To Do List

Assignment: Submit the assignment, The Organization’s Response to Change.

Week 10 - To Do List

Learn: Read Chapters 15 and 16 in Contemporary Strategy Analysis: Text and Cases.

Learn: Read the PowerPoint presentations and Notes.

Discuss: Complete the discussion, A Looking Glass.

Assignment: Submit the assignment, Capstone Final Project and Presentation.

Week 11 - To Do List

Discuss: Complete the discussion, Course Summation.

Grading Scale

Participation Total Points % of Grade

Discussion Participation 330 33%

Assignment Total Points % of Grade

Week 3 Assignment - Strategy Development 120 12%

Week 5 Assignment - Innovation and Competitive Analysis 120 12%

Week 7 Assignment - Exploiting Innovation 120 12%

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Participation Total Points % of Grade

Week 9 Assignment - The Organization’s Response to Change 135 13.5%

Week 10 Assignment - Capstone Final Project and Presentation 175 17.5%

Totals 1000 100%

Final Course Grade

Points Percentage Grade

900 - 1000 90% - 100% A

800 - 899 80% - 89% B

700 - 799 70% - 79% C

0 - 699 69% and below F

Unique Course Features

Grading Scale Notation

Please consult the University Catalog and your academic advisor to determine the final grade needed in this class to satisfy your specific degree conferral requirements.

Assignments

Week 3 Assignment - Strategy Development

Summary

Click the linked activity title to access this assignment.

Text

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Overview

The purpose of this project is for you to apply management principles to create management plans that include strategy formulation, business analyses, industry trends, and organizational characterization. Deliverables one through four focus on preparing you for the final capstone project. You will apply skills, experience, and knowledge that you have gained through the completion of prerequisite courses throughout each deliverable.

The intent of the Capstone project is for you to use the same case/company throughout the course. Select one out of the three recommended cases listed below. Each case is located in the Cases to Accompany Contemporary Strategy Analysis [PDF] section of the textbook.

The recommended cases are:

Case 8 BP: Organizational Structure and Management Systems. Case 10: Chipotle Mexican Grill, Inc.: Disrupting the Fast‐food Business. Case 13: Tesla Motors: Disrupting the Auto Industry.

You may also use the Internet or Strayer Learning Resource Center to research articles on your chosen case or company.

Based on the case, you will perform an industry analysis and develop a strategy for the CEO of your chosen company to help shape the company's future.

Instructions

Write a 3–5 page paper in which you:

1. Define strategy and examine how the definition of strategy fits your chosen company and its situation. Support your response.

2. Summarize the main strategies that your chosen company's management took leading up to this company's recent development.

3. Identify your chosen company's industry and determine its main competitors. Next, select two to three strategies that the competitors use, and analyze whether or not the selected strategies are successful. Support your response.

4. Perform an industry analysis for the CEO of your chosen company in order for him or her to develop strategy for the company. Next, evaluate the company's current standing in this industry by taking into account the company's resources and capabilities.

5. Propose at least three performance goals for the company for the next one- and five-year period respectively. Provide a rationale for your response.

https://atlas.strategiced.com/Course_Files/cf_SU_management_cases.pdf

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6. Use at least three quality references. Note: Wikipedia and other similar websites do not qualify as academic resources.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment is:

Conduct an industry analysis to inform strategy development and performance goals for a given company.

Scoring Guide

De fine strate gy and e xamine how the de finition of strate gy fits your chose n company and its situation. Support your re sponse . 15 %

Unacceptable (Below 70%)

Did not submit or did not define strategy and examined how the definition of strategy fits your chosen company and its situation. Did not submit or did not support your response.

Needs Improvement (70-79%)

Partially defined strategy and examined how the definition of strategy fits your chosen company and its situation. Partially supported your response.

Competent (80-89%)

Satisfactorily defined strategy and examined how the definition of strategy fits your chosen company and its situation. Satisfactorily supported your response.

Exemplary (90-100%)

Thoroughly defined strategy and examined how the definition of strategy fits your chosen company and its situation. Thoroughly supported your response.

Summarize the main strate gie s that your chose n company's manage me nt took le ading up to this company’s re ce nt de v e lopme nt. 15 %

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Unacceptable (Below 70%)

Did not submit or did not summarize the main strategies that your chosen company's management took leading up to this company’s recent development.

Needs Improvement (70-79%)

Partially summarized the main strategies that your chosen company's management took leading up to this company’s recent development.

Competent (80-89%)

Satisfactorily summarized the main strategies that your chosen company's management took leading up to this company’s recent development.

Exemplary (90-100%)

Thoroughly summarized the main strategies that your chosen company's management took leading up to this company’s recent development.

Ide ntify your chose n company’s industry and de te rmine its main compe titors. Ne xt, se le ct two to thre e strate gie s that the compe titors use , and analyze whe the r or not the se le cte d strate gie s are succe ssful. Support your re sponse . 20 %

Unacceptable (Below 70%)

Did not submit or did not identify your chosen company’s industry and determined its main competitors. Did not submit or did not select two to three strategies that the competitors use, did not submit or did not analyze whether or not the selected strategies are successful. Did not submit or did not support your response.

Needs Improvement (70-79%)

Partially identified your chosen company’s industry and determined its main competitors. Partially selected two to three strategies that the competitors use, partially analyzed whether or not the selected strategies are successful. Partially supported your response.

Competent (80-89%)

Satisfactorily identified your chosen company’s industry and determined its main competitors. Satisfactorily selected two to three strategies that the competitors use, satisfactorily analyzed whether or not the selected strategies are successful. Satisfactorily supported your response.

Exemplary (90-100%)

Thoroughly identified your chosen company’s industry and determined its main competitors. Thoroughly selected two to three strategies that the competitors use, thoroughly analyzed whether or not the selected strategies are successful. Thoroughly supported your response.

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Pe rform an industry analysis for the CEO of your chose n company in orde r for him or he r to de v e lop strate gy for the company. Ne xt, e v aluate the company's curre nt standing in this industry by taking into account the company’s re source s and capabilitie s. 20 %

Unacceptable (Below 70%)

Did not submit or did not perform an industry analysis for the CEO of your chosen company in order for him or her to develop strategy for the company. Did not submit or did not evaluate the company's current standing in this industry by taking into account the company’s resources and capabilities.

Needs Improvement (70-79%)

Partially performed an industry analysis for the CEO of your chosen company in order for him or her to develop strategy for the company. Partially evaluated the company's current standing in this industry by taking into account the company’s resources and capabilities.

Competent (80-89%)

Satisfactorily performed an industry analysis for the CEO of your chosen company in order for him or her to develop strategy for the company. Satisfactorily evaluated the company's current standing in this industry by taking into account the company’s resources and capabilities.

Exemplary (90-100%)

Thoroughly performed an industry analysis for the CEO of your chosen company in order for him or her to develop strategy for the company. Thoroughly evaluated the company's current standing in this industry by taking into account the company’s resources and capabilities.

Propose at le ast thre e pe rformance goals for the company for the ne xt one - and fiv e -ye ar pe riod re spe ctiv e ly. Prov ide a rationale for your re sponse . 15 %

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Unacceptable (Below 70%)

Did not submit or did not propose at least three performance goals for the company for the next one- and five-year period respectively. Did not submit or did not provide a rationale for your response.

Needs Improvement (70-79%)

Partially proposed at least three performance goals for the company for the next one- and five- year period respectively. Partially provided a rationale for your response.

Competent (80-89%)

Satisfactorily proposed at least three performance goals for the company for the next one- and five-year period respectively. Satisfactorily provided a rationale for your response.

Exemplary (90-100%)

Thoroughly proposed at least three performance goals for the company for the next one- and five- year period respectively. Thoroughly provided a rationale for your response.

Thre e re fe re nce s. 5 %

Unacceptable (Below 70%)

No references provided.

Needs Improvement (70-79%)

Did not meet the required number of references; some or all references were poor-quality choices.

Competent (80-89%)

Met number of required references; all references were high-quality choices.

Exemplary (90-100%)

Exceeded number of required references; all references were high-quality choices.

Clarity, writing me chanics, and formatting re quire me nts. 10 %

Unacceptable (Below 70%)

More than six errors present

Needs Improvement (70-79%)

5–6 errors present.

Competent (80-89%)

3–4 errors present.

Exemplary (90-100%)

0–2 errors present.

Week 5 Assignment - Innovation and Competitive Analysis

Summary

Click the linked activity title to access this assignment.

Text

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Overview

From the same case that you have chosen for Deliverable 1, you will advise the CEO on ways forward for the company. In addition, you will examine the competitive environment and discuss frameworks for evaluating various strategies for the company.

Instructions

Write a 3–5 page paper in which you:

1. Use a framework of your choice (for example, Porter’s Five Forces of Competition from the textbook) to perform a competitive analysis of the company’s industry. Support your response.

2. Select at least two innovative and technology trends that the company or its competitors introduced. Next, examine the feasibility and expected market impact of the trends you selected. Provide a rationale for your response.

3. Assess the company’s situation (for example, its capabilities, resources, and so on) regarding its recent development. Provide support for your response.

4. Give your opinion as to whether the company’s organizational structure supports or impedes its ability to innovate and be a successful company. Justify your answer.

5. Use at least three quality references. Note: Wikipedia and other similar websites do not qualify as academic resources.

The specific course learning outcome associated with this assignment is:

Conduct a competitive analysis of technology trends, company resources and capabilities, and organizational structure for future innovation in a given industry.

Scoring Guide

Use a frame work of your choice (for e xample , Porte r ’s Fiv e Force s of Compe tition from the te xtbook) to pe rform a compe titiv e analysis of the company's industry. Support your re sponse . 20 %

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Unacceptable (Below 70%)

Did not submit or did not use a framework of your choice (for example, Porter’s Five Forces of Competition from the textbook) to perform a competitive analysis of the company's industry. Did not submit or did not support your response.

Needs Improvement (70-79%)

Partially used a framework of your choice (for example, Porter’s Five Forces of Competition from the textbook) to perform a competitive analysis of the company's industry. Partially supported your response.

Competent (80-89%)

Satisfactorily used a framework of your choice (for example, Porter’s Five Forces of Competition from the textbook) to perform a competitive analysis of the company's industry. Satisfactorily supported your response.

Exemplary (90-100%)

Thoroughly used a framework of your choice (for example, Porter’s Five Forces of Competition from the textbook) to perform a competitive analysis of the company's industry. Thoroughly supported your response.

Se le ct at le ast two innov ativ e and te chnology tre nds that the company or its compe titors introduce d. Ne xt, e xamine the fe asibility and e xpe cte d marke t impact of the tre nds you se le cte d. Prov ide a rationale for your re sponse . 25 %

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Unacceptable (Below 70%)

Did not submit or did not select at least two innovative and technology trends that the company or its competitors introduced. Did not submit or did not examine the feasibility and expected market impact of the trends you selected. Did not submit or did not provide a rationale for your response.

Needs Improvement (70-79%)

Partially selected at least two innovative and technology trends that the company or its competitors introduced. Partially examined the feasibility and expected market impact of the trends you selected. Partially provided a rationale for your response.

Competent (80-89%)

Satisfactorily selected at least two innovative and technology trends that the company or its competitors introduced. Satisfactorily examined the feasibility and expected market impact of the trends you selected. Satisfactorily provided a rationale for your response.

Exemplary (90-100%)

Thoroughly selected at least two innovative and technology trends that the company or its competitors introduced. Thoroughly examined the feasibility and expected market impact of the trends you selected. Thoroughly provided a rationale for your response.

Asse ss the company's situation (for e xample , its capabilitie s, re source s, and so on) re garding its re ce nt de v e lopme nt. Prov ide support for your re sponse . 20 %

Unacceptable (Below 70%)

Did not submit or did not assess the company's situation (for example, its capabilities, resources, and so on) regarding its recent development. Did not submit or did not provide support for your response.

Needs Improvement (70-79%)

Partially assessed the company's situation (for example, its capabilities, resources, and so on) regarding its recent development. Partially provided support for your response.

Competent (80-89%)

Satisfactorily assessed the company's situation (for example, its capabilities, resources, and so on) regarding its recent development. Satisfactorily provided support for your response.

Exemplary (90-100%)

Thoroughly assessed the company's situation (for example, its capabilities, resources, and so on) regarding its recent development. Thoroughly provided support for your response.

Giv e your opinion as to whe the r the company's organizational structure supports

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or impe de s its ability to innov ate and be a succe ssful company. Justify your answe r. 20 %

Unacceptable (Below 70%)

Did not submit or did not give your opinion as to whether the company's organizational structure supports or impedes its ability to innovate and be a successful company. Did not submit or did not justify your answer.

Needs Improvement (70-79%)

Partially gave your opinion as to whether the company's organizational structure supports or impedes its ability to innovate and be a successful company. Partially justified your answer.

Competent (80-89%)

Satisfactorily gave your opinion as to whether the company's organizational structure supports or impedes its ability to innovate and be a successful company. Satisfactorily justified your answer.

Exemplary (90-100%)

Thoroughly gave your opinion as to whether the company's organizational structure supports or impedes its ability to innovate and be a successful company. Thoroughly justified your answer.

Thre e re fe re nce s. 5 %

Unacceptable (Below 70%)

No references provided.

Needs Improvement (70-79%)

Did not meet the required number of references; some or all references were poor-quality choices.

Competent (80-89%)

Met number of required references; all references were high-quality choices.

Exemplary (90-100%)

Exceeded number of required references; all references were high-quality choices.

Clarity, writing me chanics, and formatting re quire me nts. 10 %

Unacceptable (Below 70%)

More than 6 errors present.

Needs Improvement (70-79%)

5–6 errors present.

Competent (80-89%)

3–4 errors present.

Exemplary (90-100%)

0–2 errors present.

Week 7 Assignment - Exploiting Innovation

Summary

Click the linked activity title to access this assignment.

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Text

Overview

From the same case that you have chosen for Deliverables 1 and 2, you will determine the company’s top advantage(s) and recommend alternative strategies that the company could take in order to beat its competitors.

Instructions

Write a 3–5 page paper in which you:

1. Evaluate the importance of innovation for the long-term survival for your chosen company, as well as the industry that your chosen company fits in. Next, recommend an overall strategy in order to foster innovation in your chosen company. Provide a rationale for your response.

2. Speculate on how you would expect the industry to evolve over a period of five and ten years, based on your analysis of the innovative and technology trends from Project Deliverable 2. Provide a rationale for your response.

3. Determine your chosen company’s top advantage(s) over its competitors. Justify your answer. 4. Determine two or three strategies that the company could use to exploit its innovation

breakthroughs, using the top advantage(s) that you determined in Question 3. Analyze the main advantages and disadvantages of each strategy.

5. Recommend one of the strategies that you determined for the company and suggest how pursuing that strategy would exploit the company’s advantages over its competitors and minimize its key weaknesses. Provide a rationale for your response.

6. Use at least three quality references. Note: Wikipedia and other similar websites do not qualify as academic resources.

The specific course learning outcome associated with this assignment is:

Determine competitive advantage strategies to exploit innovation at a given company.

Scoring Guide

Ev aluate the importance of innov ation for the long-te rm surv iv al for your chose n company,

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as we ll as the industry that your chose n company fits in. Ne xt, re comme nd an ov e rall strate gy in orde r to foste r innov ation in your chose n company. Prov ide a rationale for your re sponse . 15 %

Unacceptable (Below 70%)

Did not submit or did not evaluate the importance of innovation for the long-term survival for your chosen company, as well as the industry that your chosen company fits in. Did not submit or did not recommend an overall strategy in order to foster innovation in your chosen company. Did not submit or did not provide a rationale for your response.

Needs Improvement (70-79%)

Partially evaluated the importance of innovation for the long-term survival for your chosen company, as well as the industry that your chosen company fits in. Partially recommended an overall strategy in order to foster innovation in your chosen company. Partially provided a rationale for your response.

Competent (80-89%)

Satisfactorily evaluated the importance of innovation for the long-term survival for your chosen company, as well as the industry that your chosen company fits in. Satisfactorily recommended an overall strategy in order to foster innovation in your chosen company. Satisfactorily provided a rationale for your response.

Exemplary (90-100%)

Thoroughly evaluated the importance of innovation for the long-term survival for your chosen company, as well as the industry that your chosen company fits in. Thoroughly recommended an overall strategy in order to foster innovation in your chosen company. Thoroughly provided a rationale for your response.

Spe culate on how you would e xpe ct the industry to e v olv e ov e r a pe riod of fiv e and te n ye ars, base d on your analysis on the innov ativ e and te chnology tre nds from Proje ct De liv e rable 2. Prov ide a rationale for your re sponse . 15 %

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Unacceptable (Below 70%)

Did not submit or did not speculate on how you would expect the industry to evolve over a period of five and ten years, based on your analysis on the innovative and technology trends from Project Deliverable 2. Did not submit or did not provide a rationale for your response.

Needs Improvement (70-79%)

Partially speculated on how you would expect the industry to evolve over a period of five and ten years, based on your analysis on the innovative and technology trends from Project Deliverable 2. Partially provided a rationale for your response.

Competent (80-89%)

Satisfactorily speculated on how you would expect the industry to evolve over a period of five and ten years, based on your analysis on the innovative and technology trends from Project Deliverable 2. Satisfactorily provided a rationale for your response.

Exemplary (90-100%)

Thoroughly speculated on how you would expect the industry to evolve over a period of five and ten years, based on your analysis on the innovative and technology trends from Project Deliverable 2. Thoroughly provided a rationale for your response.

De te rmine your chose n company’s top adv antage (s) ov e r its compe titors. Justify your answe r. 15 %

Unacceptable (Below 70%)

Did not submit or did not determine your chosen company’s top advantage(s) over its competitors. Did not submit or did not justify your answer.

Needs Improvement (70-79%)

Partially determined your chosen company’s top advantage(s) over its competitors. Partially justified your answer.

Competent (80-89%)

Satisfactorily determined your chosen company’s top advantage(s) over its competitors. Satisfactorily justified your answer.

Exemplary (90-100%)

Thoroughly determined your chosen company’s top advantage(s) over its competitors. Thoroughly justified your answer.

De te rmine two or thre e strate gie s that the company could use to e xploit its innov ation bre akthroughs, using the top adv antage (s) that you de te rmine d in Que stion 3. Analyze the main adv antage s and disadv antage s of e ach strate gy. 20 %

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Unacceptable (Below 70%)

Did not submit or did not determine two or three strategies that the company could use to exploit its innovation breakthroughs, using the top advantage(s) that you determined in Question 3. Did not submit or did not analyze the main advantages and disadvantages of each strategy.

Needs Improvement (70-79%)

Partially determined two or three strategies that the company could use to exploit its innovation breakthroughs, using the top advantage(s) that you determined in Question 3. Partially analyzed the main advantages and disadvantages of each strategy.

Competent (80-89%)

Satisfactorily determined two or three strategies that the company could use to exploit its innovation breakthroughs, using the top advantage(s) that you determined in Question 3. Satisfactorily analyzed the main advantages and disadvantages of each strategy.

Exemplary (90-100%)

Thoroughly determined two or three strategies that the company could use to exploit its innovation breakthroughs, using the top advantage(s) that you determined in Question 3. Thoroughly analyzed the main advantages and disadvantages of each strategy.

Re comme nd one of the strate gie s that you de te rmine d for the company and sugge st how pursuing that strate gy would e xploit the company's adv antage s ov e r its compe titors and minimize its ke y we akne sse s. Prov ide a rationale for your re sponse . 20 %

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Unacceptable (Below 70%)

Did not submit or did not recommend one of the strategies that you determined for the company. Did not submit or did not suggest how pursuing that strategy would exploit the company's advantages over its competitors and minimize its key weaknesses. Did not submit or did not provide a rationale for your response.

Needs Improvement (70-79%)

Partially recommended one of the strategies that you determined for the company. Partially suggested how pursuing that strategy would exploit the company's advantages over its competitors and minimize its key weaknesses. Partially provided a rationale for your response.

Competent (80-89%)

Satisfactorily recommended one of the strategies that you determined for the company. Satisfactorily suggested how pursuing that strategy would exploit the company's advantages over its competitors and minimize its key weaknesses. Satisfactorily provided a rationale for your response.

Exemplary (90-100%)

Thoroughly recommended one of the strategies that you determined for the company. Thoroughly suggested how pursuing that strategy would exploit the company's advantages over its competitors and minimize its key weaknesses. Thoroughly provided a rationale for your response.

Thre e re fe re nce s. 5 %

Unacceptable (Below 70%)

No references provided.

Needs Improvement (70-79%)

Did not meet the required number of references; some or all references were poor-quality choices.

Competent (80-89%)

Met number of required references; all references were high-quality choices.

Exemplary (90-100%)

Exceeded number of required references; all references were high-quality choices.

Clarity, writing me chanics, and formatting re quire me nts. 10 %

Unacceptable (Below 70%)

More than 6 errors present.

Needs Improvement (70-79%)

5–6 errors present.

Competent (80-89%)

3–4 errors present.

Exemplary (90-100%)

0–2 errors present.

Week 9 Assignment - The Organization’s Response to Change

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Summary

Click the linked activity title to access this assignment.

Text

Overview

From the same case that you have chosen for Deliverables 1 to 3, you will advise the CEO on how best to position the organization to be responsive to change in order to take advantage of the strategies you have recommended.

Instructions

Write a 6–8 page paper in which you:

1. Give your opinion as to whether your chosen company’s industry is maturing or declining, based on its evolution history. Justify your answer.

2. Use Porter’s National Diamond to evaluate the relative main advantages and disadvantages of vertical integration versus outsourcing for the company. Support your response.

3. Use the Boston Consulting Group’s growth-share matrix to evaluate the company’s strategic position as of 2013. Note: Refer to Figure 14.2 “The BCG Growth-share Matrix,” located on page 369, chapter 14 of the textbook.

4. Suggest one approach for the CEO to adopt in order to implement the strategies that you recommended in Project Deliverable 3. Include the main changes in decision-making style, main changes in planning structure, and measures of success in your recommendation. Provide a rationale for your response.

5. Use at least three quality references. Note: Wikipedia and other similar websites do not qualify as academic resources.

The specific course learning outcome associated with this assignment is:

Propose leadership changes in decision-making and planning structure to successfully implement recommended strategic initiatives.

Scoring Guide

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Giv e your opinion as to whe the r your chose n company’s industry is maturing or de clining, base d on its e v olution history. Justify your answe r. 20 %

Unacceptable (Below 70%)

Did not submit or did not give your opinion as to whether your chosen company’s industry is maturing or declining, based on its evolution history. Did not submit or did not justify your answer.

Needs Improvement (70-79%)

Partially gave your opinion as to whether your chosen company’s industry is maturing or declining, based on its evolution history. Partially justified your answer.

Competent (80-89%)

Satisfactorily gave your opinion as to whether your chosen company’s industry is maturing or declining, based on its evolution history. Satisfactorily justified your answer.

Exemplary (90-100%)

Thoroughly gave your opinion as to whether your chosen company’s industry is maturing or declining, based on its evolution history. Thoroughly justified your answer.

Use Porte r ’s National Diamond to e v aluate the re lativ e main adv antage s and disadv antage s of v e rtical inte gration v e rsus outsourcing for the company. Support your re sponse . 20 %

Unacceptable (Below 70%)

Did not submit or did not use Porter’s National Diamond to evaluate the relative main advantages and disadvantages of vertical integration versus outsourcing for the company. Did not submit or did not support your response.

Needs Improvement (70-79%)

Partially used Porter’s National Diamond to evaluate the relative main advantages and disadvantages of vertical integration versus outsourcing for the company. Partially supported your response.

Competent (80-89%)

Satisfactorily used Porter’s National Diamond to evaluate the relative main advantages and disadvantages of vertical integration versus outsourcing for the company. Satisfactorily supported your response.

Exemplary (90-100%)

Thoroughly used Porter’s National Diamond to evaluate the relative main advantages and disadvantages of vertical integration versus outsourcing for the company. Thoroughly supported your response.

Use the Boston Consulting Group’s growth- share matrix to e v aluate the company's strate gic position as of 2013. 20 %

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Unacceptable (Below 70%)

Did not submit or did not use the Boston Consulting Group’s growth-share matrix to evaluate the company's strategic position as of 2013.

Needs Improvement (70-79%)

Partially used the Boston Consulting Group’s growth-share matrix to evaluate the company's strategic position as of 2013.

Competent (80-89%)

Satisfactorily used the Boston Consulting Group’s growth-share matrix to evaluate the company's strategic position as of 2013.

Exemplary (90-100%)

Thoroughly used the Boston Consulting Group’s growth-share matrix to evaluate the company's strategic position as of 2013.

Sugge st one approach for the CEO to adopt in orde r to imple me nt the strate gie s that you re comme nde d in Proje ct De liv e rable 3. Include the main change s in de cision-making style , main change s in planning structure , and me asure s of succe ss in your re comme ndation. Prov ide a rationale for your re sponse . 25 %

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Unacceptable (Below 70%)

Did not submit or did not suggest one approach for the CEO to adopt in order to implement the strategies that you recommended in Project Deliverable 3. Did not submit or did not include the main changes in decision- making style, main changes in planning structure, and measures of success in your recommendation. Did not submit or did not provide a rationale for your response.

Needs Improvement (70-79%)

Partially suggested one approach for the CEO to adopt in order to implement the strategies that you recommended in Project Deliverable 3. Partially included the main changes in decision-making style, main changes in planning structure, and measures of success in your recommendation. Partially provided a rationale for your response.

Competent (80-89%)

Satisfactorily suggested one approach for the CEO to adopt in order to implement the strategies that you recommended in Project Deliverable 3. Satisfactorily included the main changes in decision-making style, main changes in planning structure, and measures of success in your recommendation. Satisfactorily provided a rationale for your response.

Exemplary (90-100%)

Thoroughly suggested one approach for the CEO to adopt in order to implement the strategies that you recommended in Project Deliverable 3. Thoroughly included the main changes in decision-making style, main changes in planning structure, and measures of success in your recommendation. Thoroughly provided a rationale for your response.

Thre e re fe re nce s. 5 %

Unacceptable (Below 70%)

No references provided.

Needs Improvement (70-79%)

Did not meet the required number of references; some or all references were poor-quality choices.

Competent (80-89%)

Met number of required references; all references were high-quality choices.

Exemplary (90-100%)

Exceeded number of required references; all references were high-quality choices.

Clarity, writing me chanics, and formatting re quire me nts. 10 %

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Unacceptable (Below 70%)

More than 6 errors present.

Needs Improvement (70-79%)

5–6 errors present.

Competent (80-89%)

3–4 errors present.

Exemplary (90-100%)

0–2 errors present.

Week 10 Assignment - Capstone Final Project and Presentation

Summary

Click the linked activity title to access this assignment.

Text

Overview

This assignment consists of two sections: a final capstone project plan and a closing process PowerPoint presentation. You must submit both sections as separate files for the completion of this assignment. Label each file name according to the section of the assignment it is written for.

Instructions

Section 1: Final Capstone Project Plan

You are now in the final stage of the capstone project development. All previous documentation should be combined into one document that will serve as the statement of work for the project. Your goal is to have the CEO of your chosen company and the leadership team approve your strategy recommendations. The presentation should be very detailed in order to address potential concerns and provide support for your recommendations. However, the executive team is only interested in a 30-minute summation. Therefore, you also must create a compelling executive summary that is supported by details that convince the executive team that it should move forward with your recommendation.

Develop a 20–30 page project plan in which you: Write a 2–3 page executive summary in which you provide a high-level technical overview of your project where you address the following from the case study: 1. Strategy Development. 2. Innovation and Competitive Analysis. 3. Exploiting Innovation. 4. The Organization’s Response to Change.

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Combine all previous documentation for Project Deliverables 1–4 in which you provide all aspects of the strategic management process into the project plan. Compile all the quality resources from the previous deliverables. Note: Wikipedia and similar websites do not qualify as quality resources.

Section 2: Closing Process PowerPoint Presentation

In addition to your detailed executive summary, you must present your findings to the executive team and the venture capital group that, along with the executive summary, will convince everyone that your solution is optimal.

Your PowerPoint must have speaker notes, and these speaker notes must be written as if you were presenting this project to your client. A template is provided for your use. You can modify the template based on your professor’s instructions. Do not omit any information from the template because the information aligns with the rubric. Note: Use the Capstone Project Presentation Template [PPTX].

Prepare a 9–15 slide presentation in which you: 1. Include a title slide and a slide in which you provide the purpose and objectives of the

presentation. 2. Examine your chosen company’s competitive environment. 3. Determine your chosen company’s main strengths and weaknesses. 4. Determine and evaluate two to three strategies to exploit its innovation breakthroughs. 5. Recommend a strategy for your chosen company. 6. Advise a key strategic implementation approach. 7. Include a summation slide in which you provide the key takeaways for the CEO.

The specific course learning outcome associated with this assignment is:

Synthesize project deliverables into an executive summary and presentation of a strategic management process recommendation.

Scoring Guide

Write a 2–3 page e xe cutiv e summary in which you prov ide a high-le v e l te chnical ov e rv ie w of your proje ct whe re you addre ss the

https://atlas.strategiced.com/Course_Files/cf_MGT%20599_CapstoneProjectPresentationTemplate.pptx

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following from the case study: 1. Strate gy De v e lopme nt. 2. Innov ation and Compe titiv e Analysis. 3. Exploiting Innov ation. 4. The Organization’s Re sponse to Change . 10 %

Unacceptable (Below 70%)

Did not submit or did not write a 2–3 page executive summary in which you provide a high-level technical overview of your project where you address the following from the case study: 1. Strategy Development. 2. Innovation and Competitive Analysis. 3. Exploiting Innovation. 4. The Organization’s Response to Change.

Needs Improvement (70-79%)

Partially wrote a 2–3 page executive summary in which you provide a high-level technical overview of your project where you address the following from the case study: 1. Strategy Development. 2. Innovation and Competitive Analysis. 3. Exploiting Innovation. 4. The Organization’s Response to Change.

Competent (80-89%)

Satisfactorily wrote a 2–3 page executive summary in which you provide a high-level technical overview of your project where you address the following from the case study: 1. Strategy Development. 2. Innovation and Competitive Analysis. 3. Exploiting Innovation. 4. The Organization’s Response to Change.

Exemplary (90-100%)

Thoroughly wrote a 2– 3 page executive summary in which you provide a high-level technical overview of your project where you address the following from the case study: 1. Strategy Development. 2. Innovation and Competitive Analysis. 3. Exploiting Innovation. 4. The Organization’s Response to Change.

Combine all pre v ious docume ntation for Proje ct De liv e rable s 1–4 in which you prov ide all aspe cts of the strate gic manage me nt proce ss into the proje ct plan. 10 %

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Unacceptable (Below 70%)

Did not submit or did not combine all previous documentation for Project Deliverables 1–4 in which you provide all aspects of the strategic management process into the project plan.

Needs Improvement (70-79%)

Partially combined all previous documentation for Project Deliverables 1–4 in which you provide all aspects of the strategic management process into the project plan.

Competent (80-89%)

Satisfactorily combined all previous documentation for Project Deliverables 1–4 in which you provide all aspects of the strategic management process into the project plan.

Exemplary (90-100%)

Thoroughly combined all previous documentation for Project Deliverables 1–4 in which you provide all aspects of the strategic management process into the project plan.

Compile all the quality re source s from the pre v ious de liv e rable s. 5 %

Unacceptable (Below 70%)

Did not submit or did not compile all the quality resources from the previous deliverables.

Needs Improvement (70-79%)

Partially compiled all the quality resources from the previous deliverables.

Competent (80-89%)

Satisfactorily compiled all the quality resources from the previous deliverables.

Exemplary (90-100%)

Thoroughly compiled all the quality resources from the previous deliverables.

Include a title slide and a slide in which you prov ide the purpose and obje ctiv e s of the pre se ntation. 5 %

Unacceptable (Below 70%)

Did not submit or did not include a title slide and a slide in which you provided the purpose and objectives of the presentation.

Needs Improvement (70-79%)

Partially included a title slide and a slide in which you provided the purpose and objectives of the presentation.

Competent (80-89%)

Satisfactorily included a title slide and a slide in which you provided the purpose and objectives of the presentation.

Exemplary (90-100%)

Thoroughly included a title slide and a slide in which you provided the purpose and objectives of the presentation.

Examine your chose n company’s compe titiv e e nv ironme nt. 10 %

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Unacceptable (Below 70%)

Did not submit or did not examine your chosen company’s competitive environment.

Needs Improvement (70-79%)

Partially examined your chosen company’s competitive environment.

Competent (80-89%)

Satisfactorily examined your chosen company’s competitive environment.

Exemplary (90-100%)

Thoroughly examined your chosen company’s competitive environment.

De te rmine your chose n company’s main stre ngths and we akne sse s. 10 %

Unacceptable (Below 70%)

Did not submit or did not determine your chosen company’s main strengths and weaknesses.

Needs Improvement (70-79%)

Partially determined your chosen company’s main strengths and weaknesses.

Competent (80-89%)

Satisfactorily determined your chosen company’s main strengths and weaknesses.

Exemplary (90-100%)

Thoroughly determined your chosen company’s main strengths and weaknesses.

De te rmine and e v aluate two to thre e strate gie s to e xploit its innov ation bre akthroughs. 10 %

Unacceptable (Below 70%)

Did not submit or did not determine and evaluate two to three strategies to exploit its innovation breakthroughs.

Needs Improvement (70-79%)

Partially determined and evaluated two to three strategies to exploit its innovation breakthroughs.

Competent (80-89%)

Satisfactorily determined and evaluated two to three strategies to exploit its innovation breakthroughs.

Exemplary (90-100%)

Thoroughly determined and evaluated two to three strategies to exploit its innovation breakthroughs.

Re comme nd a strate gy for your chose n company. 10 %

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Unacceptable (Below 70%)

Did not submit or did not recommend a strategy for your chosen company.

Needs Improvement (70-79%)

Partially recommended a strategy for your chosen company.

Competent (80-89%)

Satisfactorily recommended a strategy for your chosen company.

Exemplary (90-100%)

Thoroughly recommended a strategy for your chosen company.

Adv ise a ke y strate gic imple me ntation approach. 10 %

Unacceptable (Below 70%)

Did not submit or did not advise a key strategic implementation approach.

Needs Improvement (70-79%)

Partially advised a key strategic implementation approach.

Competent (80-89%)

Satisfactorily advised a key strategic implementation approach.

Exemplary (90-100%)

Thoroughly advised a key strategic implementation approach.

Include a summation slide in which you prov ide the ke y take aways for the CEO. 10 %

Unacceptable (Below 70%)

Did not submit or did not include a summation slide in which you provided the key takeaways for the CEO.

Needs Improvement (70-79%)

Partially included a summation slide in which you provided the key takeaways for the CEO.

Competent (80-89%)

Satisfactorily included a summation slide in which you provided the key takeaways for the CEO.

Exemplary (90-100%)

Thoroughly included a summation slide in which you provided the key takeaways for the CEO.

Clarity, writing me chanics, and formatting re quire me nts. 10 %

Unacceptable (Below 70%)

More than 6 errors present.

Needs Improvement (70-79%)

5–6 errors present.

Competent (80-89%)

3–4 errors present.

Exemplary (90-100%)

0–2 errors present.

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