884 10 pages

MGT419FinalPresentation1.pptx

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The Dream of AR

The Target Market

	Number of Professors teaching	Number of Students enrolled	Use of technology in classroom?	Willingness to implement more tech usage?
UG Government	19,000	42,813	✓ ✓	✓ ✓
UG Politics	21,000
Masters Government	12,000	26,321
Masters Politics	13,000
Law School	10,232 full-time 17,021 part-time	38,392

Target Market Challenge

The education market has been around for 100’s of years

Unique structure

Same uniform curriculum

Are teachers and professors ready for the change?

Set in old ways

Expanding their horizon

Unique structure

Uniform curriculum

Well structured

well respected

Willing to change

Partners

Undergraduate and graduate school with democracy programs and organizations.

What courses and organizations exist now?

EDX: Massive open online course (MOCC)

The university of Missouri: Constitutionalism and Democracy series

Georgetown College: M.A. program in democracy and governance

ADP: a network focused on engaged citizens for our democracy. ( American Democracy project)

Colgate University: DM is a nonpartisan organization for educating people about the role of private money in politics and its impact on democracy.

Who：Herbert N. Ramy，Professor of Academic Support Director, Academic Support Program. Law Writing class.

Summary:

glad to use technical tools to help him to teach the class.

Just 5 points to the video game to willingness.(1-10)

Never uses Role simulation to teach students.

He didn’t exclude teaching with video games, but the content must match the courses.

Increase educational technology into undergraduate studies.

Conclusion:

He believes in technology, doesn't really use it, he cares about the relevance of content with his class content.

If we educate democracy in the form of video games, our audience may be particularly small.

For that, we gave up the video game instead of AR.

The interview with Law School professor

Survey Analysis

Do you prefer using hardcover textbooks or eBooks?

Do you think a cell phone or tablet can be valuable in class?

Do you think technology helps the learning process?

Survey Analysis Continued..

Imagine using your cell phones or tablets camera as a scanner, that scans a image on your eBook or textbook and then provides a better understanding of what you are learning through a pre recording of a professor speaking to you.Would you be interested?

Would you be interested in learning about a subject through an app you downloaded on your cell phone or tablet?

How can we promote democracy better?

Because of target market challenge,

Give up video game

Choose Augmented Reality

What is Augmented Reality?

Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real-world are "augmented"

computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, and olfactory.

Video:

https://www.youtube.com/watch?time_continue=9&v=GbpqwUUfMAQ

(magic leap whale)

javie

Different kinds of approaches

	Trusted Content	Attractive	Convenience	Professor Training	Students Responsibility	Use of Mobility
Virtual Reality	✕	✓	✕	✓	✓	✕
Role Simulation Video game	✓	✓	✓	✓	✓	✕
Board Game	✓	✕	✓	✓	✕	✕
Augmented Reality	✓	✓	✓	✕	✓	✓

javier

The advantages of AR

For product promotion

If you can imagine, AR can do it.

Create advantages for product

Improving students’ experience by raising the degree of awareness and helping them understand what they want

Flexible

Tong

How Augmented Reality Works?

Augmented Reality works by deploying virtual images over real-world objects.

The overlay is executed immediately with the input received from a camera or another input device like smart glasses.

Augmented Reality technology brings virtual objects into the surrounding environment.

Javie

Tiny Book solution for students

Javier. We specialize in the pain points of our consumers.

We came up with this as we tried ourselves using AR on books. We realized we needed to have a desk in front of us.

10 million copies in europe, penguin picked it up.

Patent it !!!

Tiny books in the shape of a phone with AR codes.

javier

Tiny book Price Point

Typically, Tiny books are priced at $4.99-$29.99.

Our Tiny book price: $24.99

Calculated process from Survey:

Competitors and Threats

Other AR books using this technology to teach

Research shows AR is only being used for explaining and teaching astronomy, human and animal anatomy

Well branded and established textbooks and technology companies looking to create a new way of teaching

App creators who are hired just to create

There are no government textbooks or applications using Augmented Reality!

Price Point

What Is Fair And Reasonable Price?

Do Analysis

Understand User Expectations

Free or $0.99

More complex utilities $2.99-$4.99

$4.99+ require a wide feature set and a lot of touches

Experiment

Identify Your Target Customer

To create and make a new Augmented Reality application: At least $100,000-$200,000

Simple AR application: $30-50,000

Our Augmented Reality Publish Price: FREE

Freda

The key to pricing your app is to find a balance between functionality and user expectations. If they are not happy, they will tell them by comments and ratings. Try different price ranges and, most importantly, don't rely on the app's initial sales price to increase revenue.

Augmented/ Virtual Reality Revenue Forecast ($B)

Freda

By 2020, the AR/VR industry is conservatively projected to be worth upwards of $120 Billion.

Recommendation

Choosing a trustworthy software creator

AppInstitute

Appy Pie

GoodBarber

Choosing a Small book company to publish

Tiny Fox Press

C & R Press

Tupelo Press