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Netflix Company is a company that provides media services through online platforms. Over the years it has grown worldwide to be the best form offering streaming services such as television programs, library films and movies. Netflix Company initially began as a firm to sell DVD's to the locals around America until it expanded its business at an international level. However, in 2007 Netflix Company took the initiative to develop its activities after realizing there was a loop-hole that needed to be filled in streaming of media.

Organizational leadership philosophy on innovation

One of the key factors that foster the growth of the company is the well-established leadership viewpoint on change. The management of the firm boasts of well strategized and committed employers who work day and night to see that the company is propelling in the right direction as expected. To ensure that innovation is taken good care the management highly appreciates the review from clients all over the world (Netflix Competitive Advantage, 2010). The firm values honesty and ensures feedback is discussed by the workforces and response made within the required period.

Netflix also ensures that its employees are receiving the right amount of compensation at the end of the day. The firm profoundly believes in motivating its employers to provide a friendly working environment that drives them to perform better. This act will also reduce any chances of the personnel from being poached by the competitor who will pose a risk to them. All these acts help employees create a sense of passion in their work, which in terms boosts the performance of the corporation in general.

Measures were taken to counter competition

Despite all the efforts to keep off its competitors, Netflix as a company is still met with severe competition which forces them to act promptly to avoid losses. The major competitors of Netflix include Hulu Plus, Red Box, Amazon, YouTube and several other minor companies globally. To maximize on their profits, Netflix has got several activities underway to ensure they can triumph against these competitors.

To commence with, unlike other firms Netflix has taken the initiative to expand its territories to different continents, unlike the other firms. This act gives them a priority, unlike other online providers who have their setting on a local range (Huspeni, A. (n.d.). Over the past years, the company has been able to gain access to other continents such as Australia, North America and Africa. The international expansion enables its subscribers to enjoy the services at ease, unlike other firms which are yet to make a move. Apart from that, around November 2018 Netflix was able to ensure it could support twenty-two official languages for customer support and user interface. The ability to access the various programs in varying languages makes it easier to use.

Netflix also puts its clients updated on the various upcoming shows and movies that are yet to be showcased to the public. This act is achieved through the use of their tweeter feed, which enlightens their users, providing a chance to them to tweet about the upcoming and new shows that include hashtags to encourage engagement of their viewers not only to watch the show but also engage to the hashtag at individual levels. This is something that the other providers’ lack is therefore making viewers opt for Netflix as they can quickly engage in talks on trending shows.

Netflix R&D activities (Research and Development0

To keep up with the competition, Netflix has also found a way to make their website private to the extent that only subscribed clients can have access to it. This will ensure that cases of piracy and ensure that multiple offers can be provided. The website has been customized to the point that if a client is observed to have a keen interest in business-related programs, then more recommendations on the selected program will be provided. As a company, it is very crucial to have R and D (Research and Development) prorgams that enhance the progress of the firm. Netflix has taken a good step with the branding aspect of its website to be at par with the growth of their invention (Fast Company Staff, 2017).  The expertise doesn’t necessarily require to be established since how they work now is clearly very dynamic. The company will be able to stay on top of their customers as long as they can make new developments and profits when it comes to their customer relations then they can stay on top of their customers.

Netflix also permits clients to download select TV shows and movies on the Netflix app to watch offline later. With mobile phone and tablets being readily assessable, this feature makes it a desirable development for the consumers. Not only that, but with the internet being related to video game consoles like PS4 and XBOX the Netflix movies can also be seen utilizing these game consoles.

References

Huspeni, A. (n.d.). 6 Things You Need to Know About How Netflix Built Its Powerful Culture [Web log post]. Retrieved from https://www.entrepreneur.com/article/296209