MGT 401 3rd

Assignment 2

Deadline: 03/04/2021 @ 23:59

For Instructor’s Use only

Instructions – PLEASE READ THEM CAREFULLY

· The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

· Assignments submitted through email will not be accepted.

· Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

· Students must mention question number clearly in their answer.

· Late submission will NOT be accepted.

· Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

· All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

· Submissions without this cover page will NOT be accepted.

Assignment 2: Part 2 of project

Learning outcomes:

1. Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations (CLO2)

2. Explain the contribution of functional, business and corporate strategies in the competitive advantage of the organization. (CLO3)

3. Distinguish between different types and levels of strategy and strategy implementation (CLO4)

4. Communicate issues, results and recommendations coherently, and effectively regarding appropriate strategies for different situations (CLO6)

Assignment Questions (5 Marks)

Consider the same company ‘X’ that you have already used in assignment 1 and answer the following questions

1. Describe the roles of directional, marketing, operations and human resource strategies in the overall well-being of your selected company. (2 marks)

2. Classify the products of your selected company based on the BCG matrix. (1 mark)

3. Describe at least one partnership that your selected corporation has with other company (es). Is it successful? Justify. (1mark)

4. Describe the structure of your selected company. (1 mark)

Answers:

Jonguo Hotel organizational structure

1. Describe the roles of directional, marketing, operations and human resource strategies in the overall well-being of your selected company. (2 marks)

The jonguo hotel will have top-down management whereby instructions and directions will be given from the executive team. The enterprise management will utilize modern management practices, including emerging technologies like cloud computing services and other automation practices in the directory and management practices to smoothen both communications and processes. There are various hiring practices utilized in organizations, including internal and outsourcing practices. Here in the jonguo hotel, we would consider outsourcing or externally hiring mechanisms to get the best-talented employees. We would consider using the hiring agents as one of the most effective means of getting the best candidates, which would significantly save time required, such as interviewing and advertising the existing job positions (Pedulla, 2020). Marketing plays a significant role in creating awareness of the business's existence, its products and amenities both to the existing and prospective customers. Online marketing is critical in reaching a wider pool of potential customers in Jeddah and other areas in Saudi Arabia and beyond. The method is affordable, saves time, and can stimulate demand for the business products both in the short and long haul. Other mechanisms utilized in the marketing, such as using business adverts and mass media platforms, are essential in reaching large numbers of locals (Tan, 2017). Modern technologies are essential in automating the enterprise's operations, which would be essential in quickening processes such as capturing consumer's details and retrieval of information coupled with enhanced efficiency in reporting of the firm operations.

Pedulla, D. S. (2020). Hiring in the new economy. Making the Cut, 1-19. https://doi.org/10.23943/princeton/9780691175102.003.0001

Tan, Y. (2017). Hotel-specific, industry-specific and macroeconomic determinants of profitability in London hotel industry: Structure-conduct-Performance or efficient-structure hypothesis? SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2943487

What is a BCG matrix? (2020, June 16). Business News Daily. https://www.businessnewsdaily.com/5693-bcg-matrix.html

Zdenek, R. O., & Walsh, D. (2017). Case studies of partnerships utilizing comparative advantages. Navigating Community Development, 115-184. https://doi.org/10.1057/978-1-137-47701-9_7