management

1. Dr. Dre’s Core Competency: Coolness Factor: The four questions page 132 (textbook).

Submission date: February 4th

2. The Quest for Competitive Advantage: Apple vs. Microsoft: The four questions page 166 (textbook).

Submission date: Feb 11th

3. JetBlue: “Stuck in the Middle?”: The three questions page 200 (textbook)

Submission date: Feb 11th

Requirement: No more than 800 words, paper should be double spaced.